- Joined
- Sep 27, 2010
- Messages
- 18,760
- Reaction score
- 3,449

style
Poenza Schouler has called upon model Julia Bergshoeff once again to be the face of its ad campaign. “The Spring 2015 images explore the aesthetic of new media,” Proenza’s Jack McCollough and Lazaro Hernandez tell Style.com. “Intimate portraits of Julia photographed by David Sims are juxtaposed with images curated by art director Peter Miles, evoking the idea of contemporary collage through random juxtapositions and associations.”
In the images, Bergshoeff wears the Proenza take on American sportswear, leather-trimmed polos, laser-cut schoolgirl skirts, and checked shirts included. The makeup and hair (by Diane Kendal and Guido Palau, respectively), in the brand’s typical fashion, are no-fuss and natural. Here, Style.com has the exclusive first look at one of the shots before the campaign drops officially tomorrow.