gius
Active Member
- Joined
- Jan 8, 2006
- Messages
- 10,859
- Reaction score
- 12
enigma, there are conversations about that all over the forums here, but I don't know if there is one book on it. How about this book? Luxury Fashion BrandingI'd really like to know the economics behind it and how fashion houses work as an institution. Why they do things.
I have always thought about this. Look at Chanel, they make clothes the center piece of their fashion house, but how often do they really sell their clothes? It must pale in comparison to the ammount of watches/perfume/makeup that they sale.
It seems that they structure themselves to show off their clothes to attract attention so they can sell their other products. The same way automobile companies make really flashy cars but really only sell their lesser models to the general people.
There are also members you might want to contact for more ideas.. Check related threads, maybe typing business or couture in the search fields, to see which memberes are posting in those threads
Some examples:
lacroix fashion house declares insolvency
olivier theyskens
and other threads specific to one designer have a lot of talk about their business ventures
some possible members..
Harumi, milada, designerleather, mutterlein, educo, spike413, tricotineacetat..
Last edited by a moderator: