She has an amazing ability to surf wave after wave of victimhood while clearly coming first in so many aspects of life.
Artists have always used bad times as inspiration for good songs, but she goes further by creating an entire public persona that centres around these events.
Any other tall, blonde, beautiful, rich, successful, independent woman constantly complaining about how life has done her wrong - her boyfriends, her friends, her fellow artists, her record company, the public, the internet etc - would be ripped to shreds, but Taylor Swift keeps skipping on. Not only has she tapped into something the public clearly wants, she's kept the formula going for a long time. She's skilled at what she does, and it isn't just songwriting.