Ruehl No. 925
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darkintragedy
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general pictures, but you get the idea, as they're almost all built identical.
www.icsc.org
www38.pair.com/
www38.pair.com/
this doesn't look very trashy...alwaysacitygirl
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I've been to the Ruehl in Garden State Plaza (NJ) and it's not as.. obnoxious as Abercrombie/Hollister is with plastering their name/logo everywhere. I actually like it.. much better than Abercrombie & Hollister.. although I'm not big on any either way.
D
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Ugggh. I see the designers all the time at parties (New Albany is a suburb of the city I live in). It's a bunch of fat pasty british girls decked out in plastic dior jewlery and logo bags. Well...I know some cool people who do t-shirts. You would be really suprised at how many of Abercrombie's designers went to Central St. Martins.
Just about everyone I know spent time "hand embroidering" their jeans for 10 bucks an hour. A good reason why they are so exspensive but that's if you appreciate the sh*tty craftsman ship of jaded art students.
Just about everyone I know spent time "hand embroidering" their jeans for 10 bucks an hour. A good reason why they are so exspensive but that's if you appreciate the sh*tty craftsman ship of jaded art students.
mr.minglesworth
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i know how the idea of this store could sound really silly and the merchandise would not be much above what is sold at A&F or hollister, but im from tampa, and theres a store there, and i really like it. I mean, yeah, EVERYONE and their mother shops there now that it's 'cool,' but theres very little logo-ing going on, and most of the things i have from there are very well made and the fabrics are substantial and rich-feeling. The jeans fit amazingly well (at least for me, im pretty skinny and short tho), and the tees are just fun and playful. I wouldn't spend the $500 that some of the men's bags cost, because there are plenty of other more quality accessories out there, but as far as (relatively) cheap clothes that are fun and sortof different. And the sales are pretty sweet too. 50% off like once a season. I bought a cashmere cardigan from there over the summer, and its wonderfully soft and well-made. Anyway, just my opinion. I hated it when i first went in, but it grew on me.
I went to the Reuhl no.925 accessories store on Bleecker Street today and I was very impressed. The store design is gorgeous, and while I'm not that impressed with the product as a whole, it was better than just "not bad," and it's certainly interesting to remember it comes from the same people behind A&F but doesn't feel like it to me. Some of the bags were stiff, but the branding is quite good, and I could see how people could get into it. It's different enough from the other similarly placed lifestyle brands that it immediately smacks as original. And the store staff was friendly and very attractive, and the layout was very nice - easily the best new store on West Bleecker, fashion's current Golden Mile! Even if I'm not the target audience, I was tempted to buy something. I'll be watching this brand very closely.
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Their lingerie is gorgeous! In all honesty, one of my favorite brands for bras & panties. The saleswoman claimed they were voted by some prestigious something or another 'best lingerie', 2nd to Prada. Not quite sure if I believe it but it is worth going through the dark maze of a store to snag some 
I went into their store the other day, not really knowing what it was. Someone stole my dads credit card awhile ago and used it there and I didn't know what it was and thats really why I went in.
I thought it was overpriced for the generic "mall" clothing they sell. And in any case I boycott Abercrombie and Fitch altogether. It represents everything I hate about the typical suburbanite young people.
I thought it was overpriced for the generic "mall" clothing they sell. And in any case I boycott Abercrombie and Fitch altogether. It represents everything I hate about the typical suburbanite young people.
youarearockstar
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First of all, I can't believe it took me this long to find this thread. I should preface this reply by stating that despite my image and designer obsessions (which you can see in the What Are You Wearing Threads) I am an employee of what many of you seem to deem this rather demonic company. Granted I've always been trendy, and Hollister is not my epitome of style by ANY regard, but they recruited me and I figured why the hell not. The difference being that I'm a visual manager (in charge of the visual merchandising aspects of my stores) and not just another drone, to some extent.
A lot of the points that people have made against the A&F company are somewhat sound. I understand the over commercialization that people are talking about, and from a personal style stand point you might be correct. I hated going to High School and seeing everyone in the matching A&F outfits that were on the forms. Then again I'm from Dublin, Ohio, which is one of the home office store locations around central Ohio. So we were the test market, and believe me these "rich suburbanites" do exist, its where I grew up.
However, I think the point that a lot of you are missing is that you have to separate your personal tastes from a merchandising standpoint of what sells to make profit. The goal of all companies, fashion or otherwise is to create a profit. The same goes for your Chanel, Dior, Y-3, Chloe, etc. You would be out of line to suggest that designer brands do not epitomize the same branded style that all of the A&F stores do. The only difference is target market. One of, if not the MOST important aspect of a branded company, is to identify and structuralize the brand around the target consumer. Failure to do so, often results in failure to succeed as a business. While I do despise our advertly sexual market, somewhat biased hiring practices based on appearence, and aloof attitude, but its all for a common goal: to create a lifestyle brand that consumers can identify with.
For many younger people, and particularly people who aren't, unlike the majority of us that post here, that extremely fashion driven, in terms of seasonal trends and runway fashion, this company does a great job representing this to the everyday mall consumer. More so, the target markets we focus on are mainly high shcool and college students. I know I cringe when I think about some of the things I wore when I was in high school. The point is to great a casual sportswear brand that customers in this age range easily identify with. I'm not trying to stand on a soapbox here, because I have the same problems with this company that everyone else does, but I think you have to separate your personal style tastes for a second and observe the stores from a merchandising standpoint, through which it would be ludicrious to call this company anything but successful.
As for Ruehl no. 925, I love this store. Their clothes have such an edge to them that you don't see anywhere else in mall stores. I love to mix and match the pieces I have from there with designer pieces I have to make a unique look. Granted I don't wear anything from these stores that states that I shopped at A&F or Hollister, but, how is that any different from my Dior sunglass, Gucci bag, or your Louis Vuitton Speedy bag? Its all about creating a lifestyle, and for consumers its all about finding the lifestyle brand that best suits them.
Sorry for the absurdly long post, just wanted to give people a little insight beyond just surface level readings of these stores.
A lot of the points that people have made against the A&F company are somewhat sound. I understand the over commercialization that people are talking about, and from a personal style stand point you might be correct. I hated going to High School and seeing everyone in the matching A&F outfits that were on the forms. Then again I'm from Dublin, Ohio, which is one of the home office store locations around central Ohio. So we were the test market, and believe me these "rich suburbanites" do exist, its where I grew up.
However, I think the point that a lot of you are missing is that you have to separate your personal tastes from a merchandising standpoint of what sells to make profit. The goal of all companies, fashion or otherwise is to create a profit. The same goes for your Chanel, Dior, Y-3, Chloe, etc. You would be out of line to suggest that designer brands do not epitomize the same branded style that all of the A&F stores do. The only difference is target market. One of, if not the MOST important aspect of a branded company, is to identify and structuralize the brand around the target consumer. Failure to do so, often results in failure to succeed as a business. While I do despise our advertly sexual market, somewhat biased hiring practices based on appearence, and aloof attitude, but its all for a common goal: to create a lifestyle brand that consumers can identify with.
For many younger people, and particularly people who aren't, unlike the majority of us that post here, that extremely fashion driven, in terms of seasonal trends and runway fashion, this company does a great job representing this to the everyday mall consumer. More so, the target markets we focus on are mainly high shcool and college students. I know I cringe when I think about some of the things I wore when I was in high school. The point is to great a casual sportswear brand that customers in this age range easily identify with. I'm not trying to stand on a soapbox here, because I have the same problems with this company that everyone else does, but I think you have to separate your personal style tastes for a second and observe the stores from a merchandising standpoint, through which it would be ludicrious to call this company anything but successful.
As for Ruehl no. 925, I love this store. Their clothes have such an edge to them that you don't see anywhere else in mall stores. I love to mix and match the pieces I have from there with designer pieces I have to make a unique look. Granted I don't wear anything from these stores that states that I shopped at A&F or Hollister, but, how is that any different from my Dior sunglass, Gucci bag, or your Louis Vuitton Speedy bag? Its all about creating a lifestyle, and for consumers its all about finding the lifestyle brand that best suits them.
Sorry for the absurdly long post, just wanted to give people a little insight beyond just surface level readings of these stores.
Fade to Black
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well said, youarearockstar...thanks for sharing your insight from the other end of the consumer experience with us.
While I'm not a fan of the brand aesthetic, I've always found the staff at Abercrombie (at least the one here in Ann Arbor) to be very pleasant.
While I'm not a fan of the brand aesthetic, I've always found the staff at Abercrombie (at least the one here in Ann Arbor) to be very pleasant.
D
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A couple years ago some of the designers at Abercrombie showed me prototypes for some garments designed for Ruehl, it was actually really nice and well made. It looked similar to something from marc by marc jacobs. They scraped that direction in favor of what you see now.
youarearockstar, I definitely agree that a&f has been and is extremely successful at creating brand loyalty and capturing their target market. Its just not anything I go for and I don't like the fact so many do. I mostly just have a problem with all the a&f/hollister logo stuff and how many people wear that ugly crap.
I don't think that Ruehl will be anywhere near as successful as a&f b/c their target market is probably sick of everything to do with the company. They might be able to capture those who have money to spend and want to be somewhat fashionable, but don't care enough about fashion to shop outside the mall.
By the way you're job sounds really cool and I think I would enjoy doing that, even if it was for a company I didn't very much care for...maybe one day you'll get to do visual merchandising for a brand you really like!
I don't think that Ruehl will be anywhere near as successful as a&f b/c their target market is probably sick of everything to do with the company. They might be able to capture those who have money to spend and want to be somewhat fashionable, but don't care enough about fashion to shop outside the mall.
By the way you're job sounds really cool and I think I would enjoy doing that, even if it was for a company I didn't very much care for...maybe one day you'll get to do visual merchandising for a brand you really like!
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At an A&F corporate recruiting event they said that there are two more new types of stores in the works, but they wouldn't elaborate on what they were. I think it'll be interesting to see what they are. But they're doing ridiculously well and plan to open like 300 more Hollister stores, turning one American teenager into a preppy drone at a time!
Also, my real problem with the company is not that they target a specific market because that is what all smart companies should do. I just don't like they're blatant discriminatory hiring practices and sometimes offensive clothing.
In regards to Ruehl, I think they're pricing is too high. I'd rather buy Theory, M by MJ or any other more established brand in that price point. Plus the store is really dimly lit, you can barely see what you are looking at.
Also, my real problem with the company is not that they target a specific market because that is what all smart companies should do. I just don't like they're blatant discriminatory hiring practices and sometimes offensive clothing.
In regards to Ruehl, I think they're pricing is too high. I'd rather buy Theory, M by MJ or any other more established brand in that price point. Plus the store is really dimly lit, you can barely see what you are looking at.
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