S/S 2011 Ad Campaigns #2 (please read post #1 before posting)

[FRANCY ITALY]

Who's Who

model: Linda Vojtova

zinio.com

 

[FRANCY ITALY]

+J (Jil Sander for Uniqlo)

model: Isabeli Fontana

zinio.com

 

[apriliciate]

wow, rumer willis bodies! omg! speechless!

 

[Flashbang]

JOHN AND DAVE: By now, everyone knows John Varvatos’ first love is rock ’n’ roll — so he’s reached into the music world yet again and tapped Dave Matthews as the new face of the brand.

Matthews, lead vocalist and guitarist for the Dave Matthews Band, one of the most successful touring acts in the country, was shot by Danny Clinch on the streets of New York City as well as in the studio portraying a one-man band. It’s the second go-round for Matthews with the brand — he appeared in the fall “Sgt. Pepper”-like campaign featuring a slew of musicians.

“Dave has reached a milestone in his musical career and is taking a well-deserved year off in 2011,” Varvatos said. “We feel honored that he has chosen to collaborate with us to create such timeless imagery for this season’s campaign.”

The still ads, as well as a short art film created by Clinch and design agency Yard, draw their inspiration from Matthews’ love for vintage instruments and curiosity about carnivals, carnies and street performers. He is shot with a one-man-band gadget built from scratch using a variety of historical instruments. The shoot also includes the requisite monkey — in this case, Coco.

“Dave was perfectly suited for the one-man-band idea,” said Stephen Niedzweicki, creative director of Yard, adding that Coco the monkey and Matthews “created a special long-term friendship” at the shoot.

The ads will run in L’uomo Vogue; GQ in the U.S., U.K. and France; Vanity Fair, and others. The film will be available on the John Varvatos Web site.

wwd.com

 

[Pricciao]

I love it, very Varvatos!

 

[Kanna]

Errr, I came to just say this.. Compared to the last few seasons there are already some favorite ads of mine. It had been such boring seasons as for ads.

 

[Flashbang]

G-Star Raw
Gemma Arterton & Magnus Carlsen by Anton Corbijn



justjared

 

[ckgirlbr]

Iro S/S 11: Hannah Holman by Alex Cayley


:elitemilanoblog.com:


Nars S/S 11: Iris Struebegger


:models1blog.com:

 

[alonsoJonathan]

^^^ woww iris!!what did they do to her!

 

[StoneSkipper]

It looks like an adverstising for a tanning bed! She looks like a guidette.

 

[fujiko]

Scanned by me from the Feb issue of Italian Amica
Marella

 

[thedanae]

Front page on TFS today: Celebrity Soaked Spring 2011 Ad Campaigns

 

[Flashbang]

RUNWAY TO TV: Kicking off with the Golden Globes on Sunday, Calvin Klein Inc. is adding a new layer to its Calvin Klein Collection media strategy — television.

A rarity for designer collections, CKI will unveil its first-ever Calvin Klein Collection commercial during the pre-Globes red-carpet programming, which will run throughout NBC’s live broadcast of the awards and beyond. Fabien Baron directed the commercial, which features Lara Stone and Tyson Ballou in La Jolla, Calif. The ad showcases the full Collection assortment, from clothes to clutches, belts, sunglasses and furniture. “It helps illustrate the lifestyle of our Collection,” said CKI president and chief executive officer Tom Murry.

There are 15-, 30-, 60- and 90-second formats, which will continue to run after the awards in 200 additional spots, including on “Extra,” “Access Hollywood,” “Today,” “Desperate Housewives,” “Modern Family,” “Anderson Cooper 360” and the NFL playoffs — expecting to reach more than 20 million viewers. For the next four weeks, it also will be shown on New York’s TaxiTV, which should result in about 2.7 million impressions, and on vogue.com.

Murry declined to disclose the size of the media buy, but the brand-centric clip can go well beyond this fashion season. “We feel it has a fairly extensive shelf life and we can run it again this year, or next year,” Murry said. “This is iconic Calvin product. We can run it in Milan or in Tokyo, or around a store-opening event, for instance. It really has multiple usages.”

Stone also will be in the spring print women’s Collection ads shot by Mert Alas and Marcus Piggott. The men’s Collection ads, by Steven Klein, feature model Nils Butler. Alas and Piggott also shot the ck Calvin Klein spring campaign with Stone, Liu Wen, Alexander Johansson and Tomas Guarracino. Meanwhile, the Calvin Klein apparel and accessories ads, by Alasdair McLellan, feature models Edita Vilkeviciute, Kendra Spears and David Smith.

BIG STEP: It’s not often that a chief executive officer gets emotional when talking about a new advertising campaign, but The Limited’s Linda Heasley has no other way of putting it. “The focus has never been on us [within the company], but this campaign represents a major comeback for us,” Heasley said from her offices in Columbus, Ohio. “I mean, we’re going to be in the pages of Vogue!”

Patrick Demarchelier shot model Kendra Spears (who will also appear in the new Calvin Klein campaign) in New York City, under the direction of David Lipman. “I was so taken by Linda and her passion for the brand,” Lipman said. “It felt so old fashioned to me. It’s just deeper than what I normally deal with. It’s old-school retailing. You can tell every customer really matters to her.”

Lipman put Spears on a city street, holding a surfboard, because he believes this laid-back image will resonate not just in Manhattan, but all around the country to the woman “who wants to dress with style, her way.” In addition to Vogue, the campaign will run in Elle, Glamour, InStyle, Lucky, Marie Claire and People StyleWatch.

wwd.com

 

[Flashbang]

The Calvin Klein TVC

 

[tarsha]

ck Calvin Klein - M: Lara Stone, Liu Wen, Alexander Johansson & Tomas Guarracino; Ph: Mert & Marcus; Info: wwd

Calvin Klein Accessories - Edita Vilkeviciute, Kendra Spears & David Smith by Alasdair McLellan; Info: wwd

 

[Flashbang]

J. Brand



Ports 1961



youkioske

 

[honeycombchild]

Don't know if this was posted yet... Is this a Tom Ford Womenswear Campaign possibly? Abbey's wearing a look she wears in the eyewear campaign it looks like. So could just be part of that set I guess.


Grazia.co.uk

 

[Pricciao]

is Caroline BN the model in Ports 1961?

 

[Flashbang]

Davidoff Cool Water Fragrance - M: Paul Walker, Info: prnewswire.com

COTY PRESTIGE ANNOUNCES AGREEMENT WITH PAUL WALKER

THE ACTOR WILL BE THE NEW FACE OF DAVIDOFF COOL WATER

Paris, January 14, 2011 /PRNewswire/ — Coty Prestige, a division of Coty Inc., announced today that it has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide July 2011.

The American actor has conquered Hollywood playing Brian O’Conner in “The Fast and the Furious” films, and has proven his love for acting and action in films including Clint Eastwood’s “Flags of Our Fathers,” “Eight Below,” “Joy Ride” and “Takers.” He will next be seen reprising his role opposite Vin Diesel in “Fast Five,” being released this spring.

Having studied marine biology, Paul is known for his passion for the ocean, ocean conservation, diving and surfing. Demonstrating his comfort in the water in the film “Into the Blue” with Jessica Alba, Paul underlines his commitment to its conservation with his involvement in the National Geographic Channel documentary series, “Expedition Great White,” an expedition studying migratory patterns of great white sharks.

The agreement with Coty marks the first time that Walker crosses over into the fragrance market.

“I have a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be the new face of this campaign,” said Paul Walker.

“Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him,” said Francoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

The agreement entails Paul Walker being the worldwide public face of Davidoff Cool Water. In July 2011, the first TV commercial and print ad for the fragrance featuring the sexy and cool actor will appear.

 

[FRANCY ITALY]

Davidoff Cool Water Fragrance - M: Paul Walker, Info: prnewswire.com

+ Bianca Balti


vanityfair.it