Kelly Osbourne is a material girl.
The E! Fashion Police co-host, 26, will take over the spokesperson role previously held by Gossip Girl star Taylor Momsen.
"Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks," the rep confirms to usmagazine.com.
Material Girl, designed by Madonna and her 14-year-old daughter, Lourdes, launched last summer with Momsen, 17, as its first spokesperson. On January 11, Lourdes, who writes the fashion label's blog, announced the line was "desperately seeking" a new face.