I actually don't hate this. That first shot of Freja reclining in stockings with a second model's feet reminds me a bit of Tom Ford's first YSL campaign with Kim Peers. It has a similar feeling to it, though less polished and less about really showing off the clothes.
The follow up images are slightly less compelling, mostly because they're like a Terry Richardson-esque take on some of Hedi's campaigns, especially the first one he did with Anja and the second part of his last one for Fall 16, but whereas those felt fairly strong and confident, these just feel listless; the night of vs. the morning after.