Saint Laurent #YSL01 by Collier Schorr

[Avogadro]

This is the final advertisement reprinted on magazines.. WHY?

UK Harper's Bazaar August 2016 Digital Edition

 

[RedSmokeRise]

Vaccarello's clothes better be good to make up for this campaign.

On a sidenote: the comments on the official YSL instagram page are pretty funny. People seem to hate the campaign as much as the TFS members.

 

[anlabe32]

Which is weird cause there's not much to hate about this campaign.

It's just beautiful people with a brand name over their pretty faces. Really don't understand what's so wrong about it.

Even though it's not about clothing here, it captivates me more than anything Hedi has done for the brand. I see it as a cleansing of Hedi's depressing awfulness.

 

[guimon]

Who's that girl from post 21?

 

[mikose]

I quite like that.I hope Mr vaccarelo created a better clothes.I never understand that awful cheap hooker dress which is best sale.Who gonna buy that? Under heidi 's time,Saint laurent had worst desgin in their histories.their price is insane for cheap hooker dress.It was sold out.So many customer want to look like cheap hooker in street.

 

[gazebo]

 

[Stereo_Flo]

Who's that girl from post 21?

Elyssa N at MIKAs I guess

 

[Fashion Mayhem]

Elle US digital edition

 

[Avogadro]

Vogue Paris Sept.2016 Digital Edition

 

[Lola701]

As much as i prefer his vision of youth better than Hedi's, i hope that he will go more into the womanly and sexy YSL girl than another endless genderless interpretation.
It's obviously a transition/introduction campaign but it's quite funny/confusing to see those ads in magazines and then, to see Hedi's Saint Laurent on covers and editorials.
"La Collection De Paris" was maybe Hedi's sexiest and most agressive collection while this is totally the opposite: soft and clean like a CK ONE ad.

 

[GivenchyHomme]

This is awful. With that being said, I can't wait for his debut! That thread is going to be glorious!

tener.co

 

[Benn98]

Have been seeing this everywhere, next to campaigns with actual clothes. I fail to see what's the purpose of these shots! To set a pretext? Of what exactly? So pretentious. Why not just release it with the clothes!

 

[Lola701]

^^
Yes, he should have done a campaign with the permanent collection but with his aesthetic. Something similar to Michele's first campaign for Gucci which featured Frida's clothes.

 

[Phuel]

Have been seeing this everywhere, next to campaigns with actual clothes. I fail to see what's the purpose of these shots! To set a pretext? Of what exactly? So pretentious. Why not just release it with the clothes!

Because she is one of those self-important “artist” whose photography comes across so void of humour, lightness and everything “fashion” must be turned into a declaration of social statement.

My god, woman, it’s for a fashion label that sells $500 rubber flip-flops, and is now helmed by a one-note designer known for his slashed "sexy" Versace-wannabe designs. Lighten up Ms. Schorr.

 

[Spike413]

Because she is one of those self-important “artist” whose photography comes across so void of humour, lightness and everything “fashion” must be turned into a declaration of social statement.

My god, woman, it’s for a fashion label that sells $500 rubber flip-flops, and is now helmed by a one-note designer known for his slashed "sexy" Versace-wannabe designs. Lighten up Ms. Schorr.

You hit the nail on the head there. I mean I know some of the greatest fashion photographers (who came to be regarded as artists) eventually came to be bored of or even resent fashion, but....well, there's really no delicate way of putting it, but she's no Avedon, and she's no Newton. Even at their most "I'm only in it for the money" they still managed to create one hell of a fashion fantasy.

If this whole Downy Fresh, easy breezy thing is the incoming vibe for YSL then it's gonna take all of my energy to muster any interest.

 

[Avogadro]

US Vogue Sept.2016 Digital Edition

 

[Phuel]

You hit the nail on the head there. I mean I know some of the greatest fashion photographers (who came to be regarded as artists) eventually came to be bored of or even resent fashion, but....well, there's really no delicate way of putting it, but she's no Avedon, and she's no Newton. Even at their most "I'm only in it for the money" they still managed to create one hell of a fashion fantasy.

If this whole Downy Fresh, easy breezy thing is the incoming vibe for YSL then it's gonna take all of my energy to muster any interest.

Good to see you haven’t abandoned this place like so many photographers seemed to have abandoned high fashion at the moment, Spike!

Downey Fresh I can tolerate since it’s not trying to be anything but fresh and clean. This…? One boring, unoriginal idea stretched out to too many slight variations— and unlike CK’s 90s kids with their huge presence, these meek ones lack any presence or personality to be memorable. It’s actually annoying. I’m sure there’s some highly-overwrought social-important concept press release coming our way along the lines of stripping down the YSL glamorous iconography to its “purest” form, reflective of the diverse representation of youth etc cos god have mercy— Hedi’s youth-obsession never spoke to or of youth culture...

Whenever someone as insufferably "serious" as Ms Schorr comes along to high fashion, thank the fashion gods I only need to look at Tom Ford’s “Orchid Soleil” campaign by Inez & Vinoodh and just knowing that there’s the hyperstylized, decadent, politically-incorrect, intimidating and unashamed sexuality alternative to this blandness that some seem to favour as “raw” and credible” for high fashion.

 

[Spike413]

Good to see you haven’t abandoned this place like so many photographers seemed to have abandoned high fashion at the moment, Spike!

Downey Fresh I can tolerate since it’s not trying to be anything but fresh and clean. This…? One boring, unoriginal idea stretched out to too many slight variations— and unlike CK’s 90s kids with their huge presence, these meek ones lack any presence or personality to be memorable. It’s actually annoying. I’m sure there’s some highly-overwrought social-important concept press release coming our way along the lines of stripping down the YSL glamorous iconography to its “purest” form, reflective of the diverse representation of youth etc cos god have mercy— Hedi’s youth-obsession never spoke to or of youth culture...

Whenever someone as insufferably "serious" as Ms Schorr comes along to high fashion, thank the fashion gods I only need to look at Tom Ford’s “Orchid Soleil” campaign by Inez & Vinoodh and just knowing that there’s the hyperstylized, decadent, politically-incorrect, intimidating and unashamed sexuality alternative to this blandness that some seem to favour as “raw” and credible” for high fashion.

Oh 100% agree. And context is everything. That raw, stripped down, black-and-white-washed United Colors Of Benetton youthquake 2.0 thing was fresh and credible at the time, but it had visionary talents and "the moment" on its side.

This isn't even a good imitation. It's like a xerox of a xerox.

I just have lost track of why fashion has become obligated to be about something more than just humanity's baser impulses. Like, if movie studios and music producers and graphic artists and interior designers can be allowed to continue doing their work with the end goal of simply making something fun and escapist for people to enjoy, why the hell is fashion so consumed with being deep and purposeful? Fashion should be felt first, analyzed second, and the sooner that all of these newer talents either remind themselves of that or step aside and let the people who've never lost sight of that show them how it's done, the better off the whole industry will be.

 

[MulletProof]

I think that its democratization has brought awareness of things that are completely opposite of the course of current society (especially younger generations opening up to things) and what we see now is stage 1 of a clear intention to deal with it and assimilate ways to not be stupid and isolated (and therefore irrelevant) and devoid of content in comparison to any other field.. stepping up their game without renouncing to their oh so coveted "aspirational beauty" or dream world they're wired to sell.

So during this process we're bound to end up with stuff like this.. that's so trapped in the middle it's mediocre. And it's not just Collier.. she's actually standard fashion in my eyes.. consuming, exposed and directly interacting with a variety of mediums [some of them highly critical and charged with social content without necessarily being humor-less.. why is it one or the other for fashion, who knows], but the result, what fashion gets back, is so watered down and surprisingly still so mind-blowingly shallow.. and I don't think the problem is being able to think with your head first and not being so goddamn hormonal all the time like these 80s/90s designers, but the intention to convey so much when you make short efforts: poor analysis, poor horniness, poor everything really. It's like.. push yourself, don't be afraid (the audience will clap anyways..), be passionate...

 

[Perickles]

It's so awesome! I love it!!!