Louis Vuitton F/W 2018.19 by Collier Schorr

[tatouejeremie]

i wonder if nicholas has full creative control over the ad campaign, i doubt it

 

[gazebo]

They obviously very consciously went for the full-on "dated" catalog look. It's interesting in its boringness, cause it's different from other top brands ads.

It's reflective of Nicolas' commercial clothes, and of the extreme commercialism that rules fashion today over any creativity.

Yes, it's bland and boring, but I actually appreciate it for exactly these reasons.

 

[grimm]

This is one of the worst, most insipid, pointless campaigns I have ever seen. The light is so flat and makes everything look more bargain basement than I can imagine. Primark is more aspirational than this dross.

It has no story telling, emotion or any intentions to create any desire in the product.

 

[gius]

Personally I found the clothes strong enough for this kind of presentation
Complements it in fact

 

[Nomar]

I thought the images were bad, then I saw the video....

What happened to Nicolas's good campaigns? They didn't even try here.

 

[MON]

My goodness what a disaster!

 

[zzzyao76]

Vogue Germany September 2018 Digital Edition

 

[Perickles]

you gotta be kidding

 

[Style Savvy]

This is the most basic, nondescript Louis Vuitton ad I've seen, ever.

 

[zzzyao76]

UK Elle September 2018 Digital Edition

 

[simon]

The WORST campaign of the season for me

Creativity - NONE
Energy - NONE
Glamour - NONE

I can go on and on. Some of these models can deliver yet they just had them standing. Collier's mediocre photography made it worse too.

 

[Lola701]

Tom Ford did the catalogue-ish, simple aesthetic better and i suspect with a less important budget.

This campaign is a big fail.

 

[mikel]

Completely unforgettable!

 

[gossiping]

^ forgettable you mean ?

agree !!

 

[mikel]

^ forgettable you mean ?

agree !!

That’s exactly what I mean

 

[TaylorBinque]

Wow, who knew on of the biggest player in the industry would aspire itself to become less than Zara. Of course, LV products will sell with or without a campaign. But god forbid this look so dull, lifeless and the clothes actually look cheaper than they are in real life. Collier Schorr literally delivered none good campaign this season.

 

[Phuel]

They obviously very consciously went for the full-on "dated" catalog look. It's interesting in its boringness, cause it's different from other top brands ads.

It's reflective of Nicolas' commercial clothes, and of the extreme commercialism that rules fashion today over any creativity.

Yes, it's bland and boring, but I actually appreciate it for exactly these reasons.

I dig it also.

Who’d have thought… The strongest campaign of the Season.

This stands out in a sea of unpleasant color-palettes and cluttered brand-wh*ring imagery fit for department-store catalogues. This looks great on the page: Plaintive but sharply graphic. Stark but textured. Deadpan and still oozing with attitude.

 

[Vitamine W]

Who’d have thought… The strongest campaign of the Season.

This stands out in a sea of unpleasant color-palettes and cluttered brand-wh*ring imagery fit for department-store catalogues. This looks great on the page: Plaintive but sharply graphic. Stark but textured. Deadpan and still oozing with attitude.

Its effective in a magazine for exactly the reasons you describe, thats for sure, but to call it the strongest campaign of the season is reaching. It's effective and passable. Nothing more and in most respects a lot less. I personally hate it.

 

[Phuel]

^^^I stand by my choice that this is the strongest and best-looking campaign of the Season. That's not saying much of course-- look at the Season's offering... (And look at the banality of the previous Vuitton campaigns.)

With Collier, it's expectedly tedious and pretentious, with way more filler than killer. Here, every single shot is strong and full of mood and attitude without even trying: It's very Craig McDean late-90s.

 

[Perickles]

^^^I stand by my choice that this is the strongest and best-looking campaign of the Season. That's not saying much of course-- look at the Season's offering... (And look at the banality of the previous Vuitton campaigns.)

With Collier, it's expectedly tedious and pretentious, with way more filler than killer. Here, every single shot is strong and full of mood and attitude without even trying: It's very Craig McDean late-90s.

I think that you're trying too hard and being too generous. This photographer always does the same, it is not an intentional aesthetic for this particular campaign or something premeditated.