Sasha Fierce for Deréon (A New Line by Beyonce)

Discussion in 'Designers and Collections' started by lucy92, Jul 1, 2009.

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  1. lucy92

    lucy92 Administrator

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    Beyoncé and Tina Knowles are looking to capitalize more on Sasha Fierce.

    Utilizing the name of the singer’s alter ego and third solo album, “I Am…Sasha Fierce,” the mother and daughter design team plans to launch a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling.

    The collection, which is inspired by Beyoncé’s stage presence (she is on a world tour through November), includes a full range of sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Positioned to sit alongside the company’s Deréon junior label, which is similarly priced, the line has so far been picked up by department stores including Macy’s and Dillard’s and specialty stores Jimmy Jazz and Against All Odds.

    The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

    The jewelry, shoes and eyewear, she added, “are really over the top” with large chains made in mixed metals such as silver with gold, heavily studded shoes and oversize sunglasses such as the ones Beyoncé has been seen wearing on tour. The clothes are a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.

    “When the tour started, we noticed the definite style of it,” Tina explained. “Thierry Mugler designed the clothes for the tour, but we really wanted to celebrate the style and interpret that into a collection.”

    Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said.

    “She definitely tells me what she likes and what she doesn’t. It was her suggestion to line the rips of the jeans with the mesh and lace,” she said. “It makes the jeans look really different from what’s out there.”

    Tina said while they launched the Sasha Fierce for Deréon collection to pay homage to the tour, she said they would happily keep it going if customers respond to it at retail.

    “We have had tremendous success with our graphic T-shirt business based on the lyrics from Beyoncé’s new CD,” said Philip Davis, president of Deréon’s parent company, Beyond Productions LLC. “We believe the Sasha Fierce collection will enjoy the same success at retail and coincide with the success of Beyoncé’s world tour.”

    The collection wholesales from $25 to $75. Davis declined to give first-year sales expectations for the label. (wwd)
     
  2. b9409

    b9409 New Member

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    When will this nightmare end?

    Haven't this woman and her sad mother been given enough attention already? After wearing the most precious gowns from the top designers of the world, how can this mother-daughter duo still think their hideous clothes look decent and acceptable?

    Do they have no taste, integrity, or logic?
     
  3. lucy92

    lucy92 Administrator

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    its inspired by mugler's wardrobe for her tour?
    it doesnt look at all inspired by him!
    its just looks like dereon to me...
    (pics from wwd)
     

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  4. b9409

    b9409 New Member

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    So she'll be selling pleather. So befitting.
     
  5. waxy

    waxy New Member

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    I think I need a barf bag.
     
  6. giorrie

    giorrie Member

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    I think we need to buy them in bulk.

    How do they even have the nerve to call out his name and market it with There-not-here-Reon?!!!!
     
    #6 giorrie, Jul 1, 2009
    Last edited by moderator : Jul 1, 2009
  7. ponytrot

    ponytrot New Member

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    Oh god. Sasha Fierce as a personality peeves me. This line makes me want to head.desk.

    arrgh. :ninja:
     
  8. disco54

    disco54 Well-Known Member

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    LMAO hahaha , beyonce is sooo over rated and her style sux IMO
     
  9. mikeijames

    mikeijames no tom ford, no thanks.

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    kimora better watch out! baby phat is going down!
     
  10. eternitygoddess

    eternitygoddess Active Member

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  11. TREVOFASHIONISTO

    TREVOFASHIONISTO Active Member

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    ohhhhhhhhhhhhhhhhhhhhhhhh god
    NO NO NO NO NO!
     
  12. Andymoon

    Andymoon New Member

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    baby phat 2.0. as tacky as ever.
     
  13. Blanche DuBois

    Blanche DuBois New Member

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    why??? I mean WHYYY??

    it was pretty vbad already that she chose Thierry for her tour, I dont think she looks good in almost any piece
     
  14. MON

    MON Well-Known Member

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    I love! But I want something FIERCE-ER! Like leotards with bicycles hahahah!
     
  15. CharlottefromCA

    CharlottefromCA User Friendly

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    lol.. for 1/6 of a second I read the title and imagined Sasha Pivovarova doing something fierce like a campaign for a designer and got excited.. then I saw Dereon and my eyes rolled to the left to the left..
     
  16. Spike413

    Spike413 barcode

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    It's a sad day for aspiring designers when imaginary personalities have a line and they don't.
     
  17. Squizree

    Squizree Looking Up

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    The silly bitch actually thinks she's stylish.

    And there's only one Sasha Fierce in fashion and that's Sasha Pivavorova. But you don't see her changing her last name into something cheap and stupid.
     

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