On the contrary...
I think it would require a very exacting and discerning eye...and would be a real modern and creative challenge for someone up to the task.
To sift through and recombine and style pieces from the archive, push for the subtlest of updates of proportion, refabrication and fit to refresh certain pieces, curate and devise a seasonal narrative, navigate which pieces could look best for 2020, choose a photographer to help communicate a vision, etc, etc, etc. And do it all again the following season.
It’s becoming ever more clear that the industry is falling apart, and brands hiring expensive hacks like Roseberry are only securing their fate. They all talk about looking for modern solutions at these brands...and frankly I can’t think of anything more modern than the archives. The solution is certainly not more of this ugly crap that is a waste of resources and skill.
I’d even relaunch the original perfume along with the archive collection. It’d be incredible!
There’s a vintage shop in Arizona called Desert Vintage...they have a great instagram...they do these really simple beautiful Ecom shoots of their collection of gorgeous antique one-of-a-kind pieces from the 30’s, 40’s, 60’s etc. etc. And I’m always struck by how these simple, fresh shoots of pretty models wearing these old garments look better than anything I’ve seen on the catwalk in a solid decade.