Seán McGirr - Designer, Creative Director of Alexander McQueen

It’s probably to appeal to the Gen Z market Kering appears to be courting with the brand now — maybe they’re hoping they’ll think it’s someone they’re more familiar with…
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I hate this would work on me 😭 I’d unironically be interested in a Disney collab with a t-shirt that had the MCQUEEN logo above a picture of Mr. Lightning McQueen.
 
I mean Burton’s McQueen may have been boring for some, but at least there are always noise. Now the brand is so quiet I thought its dead already
 

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