Simon Porte Jacquemus - Designer, Creative Director of Jacquemus

[Lola701]

Even he is so desparate to sell those crap that nobody asks for, but can he think about the other way around. It is not that hard for him to produce reasonable priced and good quality products.

Tbh, I think to be totally honest that he got a lot of bad reviews a bit unfairly. You know it’s like the people who goes on the internet to say that the quality is crap at Chanel when it’s not true overall.

I would say this: Jeans and knitwear is fine at Jacquemus. Even in some dresses in Jersey and polyester, it’s good.

The real problem is in the tailoring and outerwear. And it’s a design and quality problem. The cut is weird, sometimes the fabric is not up to the standards of the prices asked.

But for me, the real issue is the cut. He is selling the idea of inclusivity with his brand but the cut of his clothes is not forgiving at all and the price point is more and more disconnected with his core audience.

JWA is the brand that is the closest to Jacquemus in a way. The commercial offering of JWA is very consistent.

So he needs to be focused. Because I don’t know who is going to Jacquemus for a 6000€ coat, a 2000€ dress.
I feel like those issues and the production chain should have been handled before opening stores even though it was an essential point for the development of the brand.

But Jacquemus is clever. If the brand fashion at some point is really in danger and the bags not selling that much, he will release a fragrance. And we all know that he has the potential to really succeed with that.

 

[JohannesL]

And now he must be doing the same thing with Loewe as there are rumours circulating already. I feel like instead of getting any fresh hype for the brand, he'll turn into a Ralph Rucci kind of meme.

Rucci: He is not even in the same league with me.

 

[NoInvite]

He's doing everything right in terms of marketing and image. Product wise they are trying very hard to make a bag happen. Efforts were seen in their new store in London and NYC. The new bag is even a mix of The Row and Loewe. But you see his demographic is there just for image it was everywhere when it opened but will it translate to numbers? Please prove me wrong Simon!

 

[susseinmcswanny]

While this situation is extremely funny, it becomes extremely depressing in context.

Jacquemus is one of the few, if not the only, non-conglomorate designer-centric brands that is actually widely-known, successful and profitable. The waning hope that a young designer can go their own way and still have that potential to become a major force in the industry lies entirely in his hands.

Vetements is dead. Off-White is dead. If Jacquemus fails and nothing steps in its place, independent fashion is truly done for.

That is true... but I don't know. I guess I admire that he's independent, but it's not like his success was reached by making actual good clothes. If anything it tells me you have to make social media slop for any chance of being successfully independent.

 

[tricotineacetat]

While this situation is extremely funny, it becomes extremely depressing in context.

Jacquemus is one of the few, if not the only, non-conglomorate designer-centric brands that is actually widely-known, successful and profitable. The waning hope that a young designer can go their own way and still have that potential to become a major force in the industry lies entirely in his hands.

Vetements is dead. Off-White is dead. If Jacquemus fails and nothing steps in its place, independent fashion is truly done for.

While I‘m all up for independent entrepreneurship, Jacquemus is one of those brands I would miss the least, would he suddenly vanish from the scene altogether.

The Fashion Spot probably knows me by now as the biggest critique of all the designers presently championed by the industry and loved by Gen-Z. That‘s because with this generation came a drastic change of fashion culture - One that put clever marketing and world (or rather, brand) building over a unique artistic point of view and design skills associated with MA graduates from schools like the RCA, Central St. Martins under the late Louise Wilson or the Royal College in Antwerp - That makes it all the rarer then to find a promising emerging talent like Patrick Steward (the designer of Standing Ground), who takes an unhurried time to hone his skills.

The success of brands like Jacquemus and Vetements has become a questionable exemplar to the industry. I hope I will still see the day of a paradigm shift in the opposite direction as I can only observe with disbelief what resonates with the average fashion follower right now…

 

[blueorchid]

I'm surprised he doesn't have a fragrance yet, or does he and I’ve missed it?

 

[style_expert]

^ There have been talks of him launching a beauty or fragrance line since 2021. At the time, Puig acquired a 10% stake in his brand with the intention of collaborating on a beauty launch. However, it never materialized, and he eventually bought back the stake.

I wonder why. He already has a young clientele that would likely be drawn to his beauty and fragrance offerings. It’s still a possibility and may well happen in the near future, perhaps with a different partner. Whether Puig would consider re-entering as a minority investor is unclear.

As for his strategy of spreading rumors, he has used it before many times to generate buzz on social media. With Givenchy, another time there was a post hinting at his "last show" (if only that had been true!), and I recall another instance involving an open designer position. Doing this once might be seen as a cute strategy; twice, it starts to feel tiresome. By the third or more, it comes across as desperate and kind of embarrassing.

That said, I do admire his independence so far, and above all, his perseverance—especially considering his, let’s be honest, rather limited design skills. He is mostly a marketer and visual director, and the fact that he has built such a large business on that is, strangely, admirable.

 

[Irere]

And now he must be doing the same thing with Loewe as there are rumours circulating already. I feel like instead of getting any fresh hype for the brand, he'll turn into a Ralph Rucci kind of meme.

So he's essentially just photobombing every open designer position?

 

[perhydrol]

^That would be my bet. He was also name-checked for Chloé before the appointment of Hearst... it was back in 2020 and nothing has materialised since then.