St. John signs Angelina Jolie

[KhaoticKharma]

St.John is american right ? I've wondered for quiet some time whats the deal with this brand..I look at their ads..and think to myself "Whats wrong with this picture..? Who would wear this stuff?" I have no idea where to place this..is it equal to Escada in the states ? How high up on the fashion ladder is this stuff?

It is very Escada. It's not high fashion, but by no means do you see it on a pauper . It's quite something a desperate houswife would wear. If there is a fashion hierarchy in the states, it would go like this...

K-Mart
Wal-Mart
Target
'Mall' Stores (Hollister, Abercrombie)
Upper 'Mall' Stores (Gap, Ann Taylor, Banana Republic)
Saks/Nieman/Bergdorf brands (Escada/St.John)
RTW Designers
Coture (I don't know many Americans who have heard of coture, seriously!)

 

[fashionista-ta]

To give you an idea of the fashion conversations I am likely to have in real life, in the last one, the person I was talking to mentioned Ann Taylor as a "high-end" brand

St John is good quality stuff, but I associate it with Ann Landers, who wore nothing else. I didn't find it all that flattering on her either ... she had a tummy and not surprisingly, the knits didn't hide it.

I peeked at one of the Gisele ads, and it (the St John suit) looks surprisingly good. The thing is, it's got designer price tags, but not true designer appeal. I guess they're counting on Angelina to change all that ... interesting they're viewing this as a promotional rather than design issue ...

 

[pigleto972001]

i'm interested to see how angelina is going to represent the brand...my mom and i like st john but we're always wondering, where do you wear the clothes? she likes the suits but they seem a bit uptown for her job...

the knits are really nice!

 

[style_savy]

superiorpics.com

 

[LoveMyBoots]

It is very Escada. It's not high fashion, but by no means do you see it on a pauper . It's quite something a desperate houswife would wear. If there is a fashion hierarchy in the states, it would go like this...

K-Mart
Wal-Mart
Target
'Mall' Stores (Hollister, Abercrombie)
Upper 'Mall' Stores (Gap, Ann Taylor, Banana Republic)
Saks/Nieman/Bergdorf brands (Escada/St.John)
RTW Designers
Coture (I don't know many Americans who have heard of coture, seriously!)

I would agree with your ranking, but with one exception: K-Mart higher than Wal-Mart???

 

[Whitelinen]

Well, I don't like celebrities doing models' jobs, but I feel I have ranted about it enough for this day.

These commercials just seem a bit bland to me...I would have expected something different, since Angelina Jolie used to have such atypical looks and she is an ex-model. She doesn't look very photogenical in these.

 

[Ianastar]

Im glad they finally got rid of that blonde woman who was always surronded by men.

It's definitely a different marketing approach. But I dont know how I feel about Angelina being their new "face"

 

[fashionista-ta]

Well, I don't like celebrities doing models' jobs, but I feel I have ranted about it enough for this day.

These commercials just seem a bit bland to me...I would have expected something different, since Angelina Jolie used to have such atypical looks and she is an ex-model. She doesn't look very photogenical in these.

They're very sexy ads, actually ... and how nice that they've gotten rid of the boy toys. Now I want to see what they're doing to improve the merchandise ...

 

[HeaTk]

i think she looks beautiful.
angelina is gorgeous. no1 could go wrong w/ her.

 

[Erin]

Im glad they finally got rid of that blonde woman who was always surronded by men.

Me, too. Who WAS that woman in their ads? It just never looked right, to me.

Angelina looks good in these ads... there are a few that I have ripped out... like the one where she is standing, looking at her laptop... it's just a classic look, the whole ad... professional..sophisticated.

 

[fashionista-ta]

Me, too. Who WAS that woman in their ads? It just never looked right, to me.

Angelina looks good in these ads... there are a few that I have ripped out... like the one where she is standing, looking at her laptop... it's just a classic look, the whole ad... professional..sophisticated.

It was Marie Grey, daughter of the family that used to own the company, and company exec. (Also former model??)

I remember that ad ... frankly, though, I didn't think any real executive would wear anything even close to that revealing. You better own the company, and I wouldn't do it even then