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I will pick up on that, confirming that I will yet have to see a girl or woman in continental Europe, and anywhere I've travelled to so far other than Japan, that dresses in this kind of way (similar to how I don't really see women dressing in the aesthetics of Simone Rocha, anywhere outside the East Asian hemisphere)... That's not to say it's not well designed and executed, but to me this look feels almost a bit costume-y on the majority of women.
Here's the list of what I can remember:
Comme des Garcons
Comme des Garcons Comme des Garcons
Comme des Garcons Girl
Comme des Garcons Tricot
Comme des Garcons Black
Comme des Garcons Noir Kei Ninomiya
Comme des Garcons Tao
And you could put Junya Watanabe in there but it seems distinct enough not to.
They differ slightly in price and I think they each have a strategic focus (in the way that CDG Shirt was created specifically to be produced in France so they could sell a range to the Europeans without the prices being jacked up by import duties and taxes and whatnot). But, for the most part, there is a huge amount of overlap. Maybe I am too thick to appreciate the nuance that distinguishes them.
In New York, there are a lot of older women who follow CDG like a religion. They have big round glasses, funny hats, asymmetrical bangs, poufy skirts, polka dots, clunky derbies and boots, they shop at IF and DSM and they seem to hang out in packs. Maybe they're a global tribe and I am only seeing only one part of a much bigger whole.
As heavily as Simone Rocha draws on the CDG DNA, I do think they're slightly different customers. An Italian or Jewish princess from Long Island or New Jersey won't buy CDG but she might buy Simone Rocha. SR is maybe for the girl who wants to wear CDG but is actually more comfortable in Oscar De La Renta. She had a moment in NYC when she opened her store but I feel like maybe the pandemic has slowed her momentum.
Anyways, back to TAO, I wonder where this collection stands in that universe of frothy petticoats, lace, bowties, and doll clothes.