I don't want to sound shady and not to be mean, but, Bella who?
The background is a no. If you are going to have a dress full of intricate details, isn't it a big no no to put it against a busy background? It just makes the entire image look messy and cluttered. This would've been better if it were a simple dress on that background or that dress on a gray background.
I Also Hate the alternating Bold and Regular layout effect that they have now. Talk about over emphasis...