My lovely people, when I've decided to go with my
Entry #2 with Sora Choi, Zara have released their Party Collection literally the day earlier, so despite combing the internet to find more about the team behind it, unfortunately there was no information whatsoever. Yesterday I've finally found out that the photographer behind the Party Collection (with Sora Choi and Fran Summers) is
Carlijn Jacobs, and I'm leaving myself a mental note to update Zara's thread on Ad Campaigns section as soon as possible, because so much has happened in the last 6 months or so, and I'm still trying to wrap my head around
*HOW* is possible that one retail clothing chain/street fashion house can afford
SO MANY well established fashion photographers and (super)models - not only for their official campaigns (which for the last five years, as we all know, are exclusively reserved for Steven Meisel), but for almost every new collection they release, and there are a dozen a year!!! Anyway,
a MASSIVE KUDOS to Zara for such a savvy and original approach when it comes to advertising and marketing, which clearly pays off!