for those who don't know: fakemink is a big UK rapper right now in the underground rap scene (basically, underground = not popular, or "niche"). he's rapped about Hedi Slimane a few times in his songs. his music is popular with Gen Z (coming from one)
i think it's a good choice especially for hedi and the face! hes very unique compared to what kind of people hedi usually shoots. the face is trying to appeal to a younger generation, which is understandable, and it works on me (i'd pick it up, maybe buy it) but i don't know how it'll work on others.