What do you make of the phenomenon of "Disney brides," i.e., women who plan Cinderella-themed weddings at Walt Disney World and rent horse-drawn carriages for $2,500?
It's the infantilization that one sees at Disney that's interesting to me -- the way in which grown women are sold the same princess fantasy that Disney so profitably peddles to little girls, as if one never grows out of wanting to dress up in tulle and wave a magic wand. The whole place treats adults as overgrown children. When you're in the Magic Kingdom, there are 100 places to buy ice cream, but you can't get a drink anywhere. And when I was there, that was really what I wanted! There's this very childish fantasy about what life is like, what married life is like and what the world is like.
The thing about Disney -- you can't believe while you're there that the people are doing this with straight faces. I don't mean the consumers, I mean the vendors. They won't let Mickey Mouse host the weddings because it's not "traditional," because it would compromise the dignity of the ceremony. But the company's idea of tradition, curiously enough, permits couples to hire someone dressed up as Major Domo [Prince Charming's footman in the Disney version of "Cinderella"] to serve as their ring bearer. Of course the difference has less to do with tradition than it does with marketing: Disney has decided to invest a great deal in marketing Cinderella-themed weddings: They'll sell you everything from a cake topper in the shape of her castle to a ride in her coach. They've even started selling wedding gowns inspired by Cinderella.