Credit: (www.misshapes.com) and (www.walmart.com)
Quick test: Can you REALLY tell which is from MisShapes, which is from Walmart?
Yes, I’m calling it out, MisShapes has gone mainstream. It is no longer a secret of the stylish, NY club kids or the club-surfing fashionistas who wish they could get just one picture in front of that infamous wall; It’s on Much music, all over the Net, even popping into conversations with those who think American Eagle is the style Mecca of the globe.
How did this happen? I call it the “assimilation effect”. The fact is that the variation between those dubbed "stylish” and those who dress for "comfort” has grown increasingly smaller in recent years. I mean, it’s a function of having Stitches and H & M hitting nearly the exact same trends every season. The look of MisShapes is not as edgy when your average 15-year old can buy the same item worn by Leigh at her local mall.
The second part is what I call “the celebrity effect.” Bring in mainstream celebrities and in come the celebifans, often style-devoid individuals who think Jessica Simpson is as good a fashion bible as any reputable fashion publication. Sure, kiddies, and Britney Spears is synonymous with class.
Don’t get me wrong, I love MisShapes for my weekly dose of super skinny, super styled, super intoxicated club kids with a penchant for picture taking. I just wish everyone and their moms wouldn’t share in the same Net-based-interests as myself.
But, rest assured – MisShapes has not delved into the world of Harajuku girls just yet –Let’s just hope Gwen Stefani doesn’t get invited to one of those parties.
How do you say L.A.M.B. in drunk?
lol
