Like Bang, the bottle design, save the big screwtop, is the best thing about this "project," except with Bang they were smart enough to realize that and showcase it appropriately. I think that if the bottle was larger in the second photo that would have been better. I don't know if this is meant to be a mainstream hit or, at least in the short-term, a hit with Anna's followers. If it is an androgynous scent, it should really do well as a stocking stuffer with Anna's significant GBT following.