designscene.net
i'm confused about this. it obviously is no catalogue but an actual campaign? models.com lists it as 'online campaign'. there is indeed another 'real' campaign for boss black with carolyn murphy. what is the point of an online campaign? (serious question!)
anyway, good for her![/QUOTE]
Our wording, Online Campaign, comes directly to me from Hugo Boss. The point of an online campaign is, the ad buy is not as big (prob no billboards, magazines, at least for now). Always has the potential to turn into print but prob the rate for it was a little bit less than if it was a full campaign that runs everywhere.
Most likely better rate than catalog though!
Betty
MDC