Share with us... Your Best & Worst Collections of S/S 2025
glad to have been of service, n to have been there in spirit or should i say paper, regarding me being in cheshireOriginally posted by softgrey@May 13th, 2004 - 10:48 pm
i must stop here and say thanks to everyone and a special thank you to scott and sedi for the great tips...i printed out this thread and carried both of your pages with me everyday...it was great!...i felt like i had shopping buddies and i couldn't wait to get back and tell you guys all about it!...made it so much more fun!!!
thanks again...much love
wen ur next in town... gimme a tootle n we will hav to go around together! B)Originally posted by Sybarite@May 13th, 2004 - 3:08 pm
Seditionary, your shopping itinerary is exactly the same as mine!!!!
Browns' Focus
London
In the last couple of years multi-brand stores across London have shown a sharpening of the retail game and are setting the pace for department and specialty stores across the globe. Selfridges, Liberty, Harvey Nichols, Harrods, and Browns have locked into a fierce competition that has precipitated massive store redesigns, a land grab on designers, and expansions to shiny up the brand names. The result is a refreshing shopping experience that's serving as the beta test for other regions of the world. What's behind the overhaul? Are the changes bringing in the customers? And how did it all get started? Joan Burstein, sharp-toothed owner of the venerable Browns specialty store sat down to discuss what all the changes mean for her store.
JCR: How would you describe the retail shuffle taking place in London at the moment?
JB: I would call it the store wars.
JCR: Store wars, would you explain?
JB: The refurbishing of Selfridges made Harvey Nichols feel that 'oh, we're not here on our own anymore'. It also made Liberty feel that 'oh we have a prime position on Regents Street, why aren't we doing more with it?' Whether it's valid, this is my opinion. It started with the store wars, and of course property is very expensive in London, some of the highest rents in the world. And therefore if you have a property then you have to make it look good and you've got to entice more customer interest. As I tell our sales personnel, it is the customer who pays your wages and helps pay the rent. Without them there is no business, so we have to find ways to captivate the customer and to get them in.
JCR: Is this the reason for the major renovations in your store?
JB: Why we are refurbishing, a rebuilding really...it's been going on since September. The main reason we made the changes is that we found customers would come in on the first level and not know about the lower level even though the beautiful clothes were down there ? they didn't come down automatically so we had to think of a way to make them realize that there was something else going on down here. I think it's a problem with most retailers when you have a lower ground floor. Some people put cafes in to attract people. So it was one of the reasons why we did this enormous, enormous development.
JCR: And expanding?
JB: We're not expanding into another area, just opening up the existing areas to get more out of them, more of a flow for customers. Our first shop that we started 34 years ago was just one floor, now we've grown up and down into five town houses.
JCR: Sounds rather chic...
JB: Doesn't it? And we've tried to make each town house a little individual and give every designer that we carry their own space, it might be just a rail but it's still their own space.
JCR: Do you have marquee named architects working on the space?
JB: We have Martin Brudnizki, he's done the layout of each shop.
JCR: Is your architecture about practicality or is it about design as well.
JB: No it's not just about practicality ? we wanted to enhance it all. We wanted to make everything a little bit more luxurious for the customer. Our customer deserved a little bit more luxury than we were able to give her over the last ten years. Although they never seemed to complain or mind, I felt that when you're buying beautiful clothes it's rather nice to be in more beautiful surroundings.
JCR: I feel that with the changes taking place with the stores, it's almost as though there's a stripping off the dark wood paneling to welcome in splashes of color....
JB: In here, for example, we didn't want it to be minimal, and yet we didn't want it to be OTT{over the top} either. We've struck a happy medium.
JCR: You said you're not expanding but what about your store on Sloane Street...
JB: It's not new, it's been there a nice long while, it always looks new.
JCR: Case in point, with this new energy in London stores, everything is coming front and center again.
JB: You're right, there's definitely a new energy in stores in London. English designers are also doing their own stores, Stella McCartney, Matthew Williamson, Alexander McQueen. That's just something that never happened before.
JCR: And that's changing the retail landscape considerably?
JB: Absolutely, I have to go looking for new people constantly.
JCR: What does this mean for your mix up of brands?
JB: It means I go on looking for more new, exciting, individual brands that have something to say.
JCR: Are you dealing with a more sophisticated consumer audience at this time?
JB: Our audience is definitely a sophisticated audience because we're a multi-label store. There's a choice and there's a standard.
JCR: Are luxury purveyors like you seeing greater competition?
JB: Oh, yes
JCR: Is everyone getting in on the luxury game?
JB: I think everyone is getting in on the High street game, don't you? Look at what has happened there.
JCR: Do the Top Shops and H&Ms of the world affect your business? Are you seeing your customers getting clever by coming in here and going to the High street to mix and match to still come out with an expensive look?
JB: No, you can ask Yeda (Yun, buyer at Browns diffusion store Browns' Focus) if it has affected her circle. That customer is not necessarily a Browns' customer. They may aspire to be a Browns' customer.
JCR: In terms of identifying the future players in the business, do all the changes happening at the retail level fortify your position to be even more aggressive in discovering them?
JB: Most definitely!
Up to 70% off a selection of Shaun Leane Jewellery
with a one-off opportunity to see our new collections and order direct from us
Friday 2nd July 2004 12pm to 8.30pm
Saturday 3rd July 2004 11am to 4pm
at the Shaun Leane Studio
Studio 208, 24 ? 28 Hatton Wall
London EC1N 8JH