Although I've hated it for a few years already now, the main thing that I dislike is Fast Fashion. No hate if you're into these brands, but I thoroughly dislike the methods of the likes of Forever 21 and more recently, SHEIN which have saturated the fashion industry quite recently. I've been advocating for sustainable fashions for years already, buying my stuff from thrift shops and other second-hand stores to reduce my footprint knowing full-well how hefty the effects of fabric production can be within the environment.
I've also come to terms with why it has been rapidly growing in the first place. I recently came across
this article on Reddit which basically explains how brands automate their sales and marketing process in order to deliver personalized advertisements and well-targeted campaigns. It's a sophisticated marketing ploy that has infected a plethora of social media outlets like TikTok and Instagram which contributes to the "Buying the Trend" sort of phenomenon where there is an upsurge of demand with specific pieces of clothing because of viral media. This ultimately adds to unnecessary waste because of the increase in production, the current set-up of Fashion as a whole is paced on
trendiness and no longer on comfort and utility.
Another thing that I thoroughly despise with the current trends is the "who can make it cheaper" concept. Where larger brands tend to rip off the designs of independent makers and designers. This is an absolute insult to those who work hard in their craft only for a trendy brand (yes, I am talking about SHEIN again) to take their design and monetize off of it. It's unsettling.