Rushed to read this yesterday and must say I'm surprised they went there considering their audience are the very ones who do that sort of thing. Considering they have done exactly the same thing. How is an influencer posing for an activism post any different to Elle's special edition cover with essential workers? Both are means to an end - one to amass followers and likes, the other to amass sales or get people to buy a ton of stuff they don't particularly need.
So sorry, get off your high horse, Elle.