I'm not so sure I would say she looks like "she has a brain"..she doesn't exactly look "smart" here, if you get what I mean..like self-assured and confident. I do like she's portrayed different from her usual androgynous self, and that her expression seems honest, but I feel like the headline of "fashion coolest girl" and the way she's portrayed in the photograph are conflicting, for me. I think what I'm reacting to, as you are, is that she feels very human..and grounded..and that's what makes the cover beautiful. Looking at it even more, it really doesn't feel like a fashion image, and that's quite refreshing. I don't necessarily love it, though...there's something that's also very middle aged mom about it, as well.