I think I like it. I might prefer it if it was the January cover though - it would still be festive enough to hit the shelves in December with all the red, but the outdoorsy background feels like a fresh, new year type setting.
Something totally glamorous, festive and over the top would have been my preference for this month.
Your tag line is dress-up and you’re showing me a beautiful and bored woman having a forced smile while seating in a wood bench?
Come’on Edward!
Forgettable at best!
Don't like it. What's with the cabbage/poufy shoulder pads? Is this 1989?
I think the shot had promise and maybe her edit will be better, but despite the blinding red this still looks very clinical. Far worse than Kate/Gisele/Lara/Natalia's Christmas covers under Alexandra.
It's an absolutely hideous cover. LMFAO!
And I will never get the appeal of this girl.
She has ZERO personality, and no screen presence.
She's like the acting equivalent of Kendall Jenner.
What a beautiful cover, that McQueen dress is so bold, and her demeanor is calm, yet it still doesn't wear her! Emma just has that innate chic that can pull it off in a totally easy way.
Edward just understand's what makes for an appealing cover, and how nice to see more of these outdoor images being used.
I like Emma, but don’t like this cover and her expression looks like a disingenuous smile. The slicked back hair feels at odds with the mood/setting/styling, the image itself is over saturated, she looks like she’s sat at a... picnic table? It’s not horrendous but it seems like a wasted opportunity for something more festive and glamorous.
^^
At least, it’s festive and makes you want to dress-up!
This could have been a great February cover as it is fresh and timeless but it’s a non-event.
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