Benn98
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- Aug 6, 2014
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To be honest i do not think we can, and more to the point even should.
I think frivolity, self indulgence and purely aesthetic pleasures have a place in life, but if we decide they do, we need to unashamedly own it, and never lose sight of the fact that the T-shirt you just bought could feed a whole village in certain parts of world and that is something you will never be able to justify. Fashion is using activism as form of whitewashing and frankly i find that disgusting.
And Ben, i think I lost the power of speech when you pointed out that in fact this is not the first black photographer to shoot a cover.
Totally agree! Vogue's approach is very much the 'I can have my cake and eat it' line of thinking that's so popular today. Why can't I wear clothing made possible by slave labour or appalling ethical practices while still screaming from the rooftop about racial injustice? Imo we've been seeing it at astronomical levels this type of irony in 2020, with Farneti being the worst offender.
Racism in the UK takes on such a different guise to the type you'd find in America, Europe, and countries such as Australia and South Africa where it is still prevalent. Here, it is almost exclusively linked to elitism or classism, you know, the very ideals Vogue continues to stand firm on. The fact that they've chosen Adwoa as their figurehead and even went so far as to give her a regular column in the magazine is somewhat comical. Of course Adwoa comes from an esteemed family and was a society fixture way before her modelling breakthrough. The point I'm trying to make is that it's impossible to even try and have the racism conversation without addressing the matter of classism. And once Vogue starts addressing classism they may as well rebrand altogether.
Also, you cannot take an American approach (to anything really) and merely copy it for a UK audience because it will fall on deaf ears. And that's what has been happening to quite a lot of his content. It's fashion-forward, nice to look at and shot by the greatest photographers in the world right now but I certainly doubt whether it strikes a chord with most English readers. Especially the ones they expect to connect with advertisers.
As for the Alexandra vs Edward tenure, I think it's quite clear cut. She had the writing chops and the gift to build a strong and cohesive women's magazine but failed terribly when it came to prestige and positioning UK Vogue in the global fashion community. Whereas with Edward it's vice versa. I am 99% certain that if we saw the Judi Dench cover under Alexandra there would have been another 'none of the designers wanted to lend me clothes for the shoot!' story from her.