United Colors of Benetton S/S 2011 by Josh Olins

[Miss-V]

BENETTON CAMPAIGN BY JOSH OLINS

 

[tarsha]

It's the same everytime, they need new idea.

 

[Mchunu]

I think Bennetton ads always work. And as the saying goes, if it's not broken then why fix it?

 

[You Pretty Things]

Go back to models. No more street casting.
Posted via Mobile Device

 

[TeeVanity]

I like the models look, but don't fancy the campaign at all. Previous were better that had the likes of Jeneil Williams, Simon Nessman and Luis Borges.

 

[ash92]

Benetton usually have clean lines, and straight to the point shots. There's too much distraction here, and the clothes are losing it's appeal

 

[Miss-V]

interesting..

 

[Deleted member 1957]

they do look nice and very benetton though they came out looking rather short, unlike the last season

 

[ParisFashionMuse]

what a bore. from the clothing to the "models". only american apparel can get away with using models off the street and they still somehow make it look good.

there is absolutely no concept, no creativity to this campaign. I could shoot this in my living room and make it look fabulous.

 

[jeremydante]

is this a project that replaces models with real people?
& im not trying to be funny, im serious.

 

[Street_a_Licious]

what's everyone's issue with them not using models. geez.

 

[ParisFashionMuse]

because thats what models do.

 

[Deleted member 1957]

the previous ad with non models was actually quite good, i think they just chose people that arent very good posers

 

[kalaka]

when i see this, i can only think that they are missing a blond couple,

 

[Flashbang]

madeinpresse

 

[Deleted member 1957]

much much better! here r a few more pics of the new faces

casting.benetton.com

 

[Deleted member 1957]

casting.benetton

i didnt see these in the ads tho

 

[ParisFashionMuse]

definitely not getting any better. im lost. is this a new faces board or a campaign?

 

[Deleted member 1957]

those shots are from the campaign

 

[Deleted member 1957]

those shots are from the campaign plus the concept is all about process ie.scouting the models from the streets to the national campaign so it only makes sense to post their before pics.