Versace F/W 09.10 : Gisele Bündchen & Paul Sculfor by Mario Testino

[JuiceMajor]

boring

 

[Deleted member 1957]

looks like a combination of giseles and natalias prev ads! The shoe matching the dress concept is gd though. Meanwhl is it just me or does she look exactly like Blake lively?

 

[Northern Star]

Oh this is really disappointing, because it so samey.
Gisele looks good and obviously can only judge on the one pic but really is this the best they can come up with it is all so very, very stale
I wasn't totally enamoured with the collection tbh but I hoped the print campaign would compensate.......on this evidence clearly not.
They seriously need a shake up in the advertising dept. Versace ads were almost always highlights for me, but I'm beginning to care less.

 

[Squizree]

I dont think we should really judge just yet, first of all its just a behind the scenes kinda pic and secondly its one pic! Maybe that angle just happens to look a bit similar to the last two campaigns.
UrbanStylin I think you mean Isabeli and Natalia, Gisele didnt do the FW08 Versace campaign.

 

[michelabella]

that's what i thought also ^ there are shadows and a guy in the pic, it's looks like a behind the scenes more than anything.

 

[Squizree]

Yeah exactly! lol unless its something like th last Dolce & Gabbana campaign where the "guy in the shadows" WAS part of the campaign

 

[b9409]

Versace just announced its revenues fell 13 percent in the first quarter of the year due to the recession and CEO Giancarlo Di Risio may soon leave the company or get fired. He was pissed that Donatella wanted to hire Testino again in the middle of this recession, who charges up to 150,000 dollars or something for a single day's work. I wonder what he feels about Ms. Bundchen's hefty paycheck.

I do not understand why Versace is so adamant about hiring the most expensive model season after season on ad campaigns that no one really seems to care about. The ads are not edgy, ground-breaking and they are obvisusly not working. Testino only works if he delivers the provocative campaigns like D&G Light Blue and Tom Ford Gucci campaigns.

Frankly, all Versace ads are all boring. Donatella tries hard to make the brand come off as sophisticated, but along the way they make the brand look extremely stale. Same is true with Dior. I do not think almost no one here on tfs cares about the business side of things and only care about how pretty Gisele looks, but she is not worth all the money in the means of promoting luxury brands. She sells Stefanel, V's Secret, Max Factor etc. like crazy, but I do not think people who are ready to spend 5,000 dollars on a bag really cares if Gisele is pretending to carry it in some ad or not.

I prefer Prada's approach: showing clothes on a bunch of cheaper models, but displaying a variety in products and garments.

 

[Breathless]

If Gianni were still alive (RIP) he would probably pimp slap her! The whole Testino+Gisele+Kate+Dempsey thing needs to really end now! Better off using Terry Richardson judging from the preview shot!

 

[ad041715]

I was thinking a Disco theme or Nightclub theme, but this is so bland and reminiscent of the ss08 ones, just new clothes.

NEXT!

 

[haksare]

Is that Tom Brady on the left in the shot with Gisele?
Kidding. Imagine if Tom Brady was cast for Versace

 

[designerleather]

The ad... YAWN. Actually reinforces the image I have of Donatella being uninspired. More and more I am drawn to the shoes and instead of Louboutin Red, they went blue? Ugggg.

At least Gianni would have done something different...

Miesel? I tended to like Avedon and Weber's work from the 90s.

The ad does not jump or draw me in... Nor does it make me want to linger or even flip back for a second look

 

[[Piece Of Me]]

It seems like I'm the only one, but I think the campaign isn't that bad. I think we just need to see more pictures. Gisele looks very good though.

 

[Street_a_Licious]

Just further proof that the only time Mario Testino is any good is when Tom Ford and Carine Roitfeld are calling the shots.

Versace needs, needs, to get Meisel back PRONTO. It's getting serious.

lol, isn't Carine made of WIN anyways? Tom + Carine is pure epic-ness.

 

[Crying Diamonds]

Really boring.
Where's the sex of Gianni ?

 

[phalmeida]

hahahahaha.... ridiculous!
im very disappointed with testino during the last years.

 

[Spike413]

Really boring.
Where's the sex of Gianni ?

For that matter where's the sex of Donatella?

 

[Demelza]

LOL AT the rating... Yeah this sucks. And Donatella needs to stop using Gisele all the time. I'd love to see Tanya

 

[LagerfeldBoy]

SS08 all over again. yawn yawn yawn.

 

[CocoW]

It looks beyond dull. It won't stand out in magazines at all.
I love Gisele but it would have been nice to see someone new.

 

[Blanche DuBois]

Well we all need to see more shots, it's too early to jump the gun here

I loved the collection, and I love gisele, so...lets hope for the best

I also agree that the collection really felt very disco, and nightclubbing,
that's the direction I was hoping too