The new ad line-up
DONATELLA VERSACE has increased her ad budget by between 15 and 20 per cent on a global basis ahead of nine new store launches in China, one in Macau and two in Taiwan on the agenda for next year. While the exact amount of the new campaign has not been revealed,
WWD said this week that Mario Testino photographed Kate Moss,
Angela Lindvall, Caroline Murphy, Carmen Kass and
Doutzen Kroes in a Manhattan apartment for the new ads, which will debut in February magazines. "I wanted to cornerstone the brand's renowned aesthetics of what is glamorous, sensual and truly luxurious," said Versace. "I feel that this campaign reconfirms today's supermodel phenomenon and just how influential they are. Clearly, society looks at them for how they dress, where they socialise and how they live." Gucci, meanwhile, has had Freja Beja, Milena Bogolopova, Nicholas Bemberg and Mathias Lauridsen photographed by Criag McDean for its spring/summer 2007 ads. (January 2 2007, AM)
So I guess Angela & Doutzen will be in the womens campaign as well. YaY!!
Vogue.co.uk