The Red Carpet Highlights of... The 78th Annual Cannes Film Festival 2025!
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This is not a couture collection. They are just invited by La Chambre Syndicale De La Couture. It's a way to make a bit of excitement around the Couture Week and i think it also works for them in terms of publicity and logistic.
They don't have any of what is required to be a permanent guest of COuture Week: The garnments are not entirely made by hand, they are not working with an atelier...etc.
nytimes.com...
The latest shifts from the industry comes from the bellwether fashion label Vetements, which has shown as part of haute couture for the last two seasons — and the official invitation of the Fédération, who bent their own rules to allow Vetements onto the schedule. Certainly, the brand’s inclusion on the schedule pushes the limits of what haute couture can — or should — mean. Its streetwear-focused designs certainly don’t look like haute couture — which, generally, favors ball gowns over day wear. That makes sense when it comes to satisfying the clientele: If you’re going to spend upward of $100,000 on a dress, it’ll probably be for your wedding (Melania Trump did, in 2005, when she married Donald Trump in Christian Dior couture). Besides, Vetements clothes are mass-manufactured.
But Morand speaks of rules that are less concrete, and more ideological. “Couture supposes a high level of creativity and a high level of savoir faire delivered in the atelier. And also the absolute level of individualization,” he says. Suddenly, it’s clear how Vetements fit the flexible couture criteria in the 21st century. Last season, the brand focused on working with individual garment manufacturers — Champion for sweatshirts, Levi’s for denim or Hanes for T-shirts — comparing them to the specialist ateliers whose expertise has supplied couture houses with embroideries, pleating and handmade buttons for centuries. “For them, it was a new way of seeing what couture could mean today,” Demna Gvasalia, Vetements’ creative director, says of the Fédération. “Craftsmanship. Whether it’s a T-shirt or an evening dress.”
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nytimes.com...
The brand’s latest show, which was presented Tuesday afternoon a few hours after that of couture stalwart Chanel, focused on individuality. Models came out dressed as different archetypes: There was the “Milanese” in a fur coat, the “Secretary” in a tailored suit, or the “Stoner” in a sweatshirt and nylon windbreaker. There was even a bride to close the show, in the grand couture tradition. “For me, there is some couture in it,” Gvasalia says.
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