info about accessories and info for LA shoppers...
wow, they are selling glasses! that's pretty cute actually.
excerpts from an LA times story...
For $349, 'I do'
By Booth Moore
Times Staff Writer
The party was a blowout premiere for the store's newest designer collection for men and women. It arrives Thursday, the same day the chain opens its new outpost in the Beverly Center. Naturally, the designers, Viktor Horsting and Rolf Snoeren, were outfitted in modern tuxedos and two-toned wingtips from the collection.
Models descended a staircase that curved around a 12-foot-tall wedding cake and onto the runway, wearing filmy blouses, flirty dresses and the ultimate high-low piece, a denim tuxedo, all from the fabulous forthcoming collection. White confetti rained down on the crowd at the close of the show. Then a bouquet toss and cake cutting capped the affair, the biggest H&M has ever produced.
I got a preview of the clothes earlier in the week, and up close, they look even better. They reflect the girlish aesthetic that Viktor & Rolf have become known for in the six years since they launched their own collection, and the quality is better than you'd expect for the price. The fabrics are sturdy, and plenty of attention has been paid to details — arrow-print silk linings, heart-shaped buttons, quilting.
This is the third designer collection H&M has produced. Previous partnerships with Stella McCartney and Karl Lagerfeld were enormously successful, with pieces selling out in a matter of hours and lines snaking around the block at stores.
"These collections have become iconic in fashion," Horsting said, sitting on a couch in his Chateau Marmont penthouse room. "We tried to avoid doing the 'best of' Viktor & Rolf," added Snoeren, who was wearing some killer Kermit the Frog sneakers. "We wanted to create a new story."
It's a love story that began with a wedding dress. "We thought it was symbolic of the union of the democracy of H&M and us coming from the other extreme," Horsting said.
The romantic theme plays out in the women's wear with a heart motif — heart-shaped lace cutouts on the lapels of a black tuxedo jacket, a ruffled heart on the front of a sheer cream blouse and heart-shaped buckles on the belt and cuffs of an amazing full-skirted trench coat. Satin sandals come with a heart-shaped heel and a silk scarf in a bow print. Prices range from $12.99 for a pair of heart tights to $129 for a white puffer jacket with heart-shaped quilting.
The men's collection revolves around arrows — embroidered on a silk necktie, on pajamas, even incorporated into the argyle on a red-and-white sweater vest, priced from $9.90 for a cheeky bow-tie underwear brief to $299 for a tux. For those who want to not only dress in Viktor & Rolf but also look like them, there are eyeglass frames based on the nerdy ones the two wear.
In their other life, Horsting and Snoeren are known for their over-the-top Viktor & Rolf productions. Their Blue Screen and Russian Doll collections will be featured in the upcoming "Skin and Bones" exhibition at the Museum of Contemporary Art. Snoeren said, "It's great that we can be in H&M here and in a museum at the same time."
In L.A., that means the Beverly Center location. The line will not be sold at the Pasadena store.
wow, they are selling glasses! that's pretty cute actually.
excerpts from an LA times story...
For $349, 'I do'
By Booth Moore
Times Staff Writer
The party was a blowout premiere for the store's newest designer collection for men and women. It arrives Thursday, the same day the chain opens its new outpost in the Beverly Center. Naturally, the designers, Viktor Horsting and Rolf Snoeren, were outfitted in modern tuxedos and two-toned wingtips from the collection.
Models descended a staircase that curved around a 12-foot-tall wedding cake and onto the runway, wearing filmy blouses, flirty dresses and the ultimate high-low piece, a denim tuxedo, all from the fabulous forthcoming collection. White confetti rained down on the crowd at the close of the show. Then a bouquet toss and cake cutting capped the affair, the biggest H&M has ever produced.
I got a preview of the clothes earlier in the week, and up close, they look even better. They reflect the girlish aesthetic that Viktor & Rolf have become known for in the six years since they launched their own collection, and the quality is better than you'd expect for the price. The fabrics are sturdy, and plenty of attention has been paid to details — arrow-print silk linings, heart-shaped buttons, quilting.
This is the third designer collection H&M has produced. Previous partnerships with Stella McCartney and Karl Lagerfeld were enormously successful, with pieces selling out in a matter of hours and lines snaking around the block at stores.
"These collections have become iconic in fashion," Horsting said, sitting on a couch in his Chateau Marmont penthouse room. "We tried to avoid doing the 'best of' Viktor & Rolf," added Snoeren, who was wearing some killer Kermit the Frog sneakers. "We wanted to create a new story."
It's a love story that began with a wedding dress. "We thought it was symbolic of the union of the democracy of H&M and us coming from the other extreme," Horsting said.
The romantic theme plays out in the women's wear with a heart motif — heart-shaped lace cutouts on the lapels of a black tuxedo jacket, a ruffled heart on the front of a sheer cream blouse and heart-shaped buckles on the belt and cuffs of an amazing full-skirted trench coat. Satin sandals come with a heart-shaped heel and a silk scarf in a bow print. Prices range from $12.99 for a pair of heart tights to $129 for a white puffer jacket with heart-shaped quilting.
The men's collection revolves around arrows — embroidered on a silk necktie, on pajamas, even incorporated into the argyle on a red-and-white sweater vest, priced from $9.90 for a cheeky bow-tie underwear brief to $299 for a tux. For those who want to not only dress in Viktor & Rolf but also look like them, there are eyeglass frames based on the nerdy ones the two wear.
In their other life, Horsting and Snoeren are known for their over-the-top Viktor & Rolf productions. Their Blue Screen and Russian Doll collections will be featured in the upcoming "Skin and Bones" exhibition at the Museum of Contemporary Art. Snoeren said, "It's great that we can be in H&M here and in a museum at the same time."
In L.A., that means the Beverly Center location. The line will not be sold at the Pasadena store.
I hope they fit 
which considering its such a fashion forward city you would think they would ... i will phone up tomorrow maybe the website is wrong
