The cover is awful: The big coat or the big gown. Pick one. Her entire shoot is also awful. I don’t understand this lazy styling choice to overwhelm a big woman with even bigger clothes. Take some time and figure out what suits her body best instead of covering it up in an attempt to hide that she’s fat. So much for being “fearless”...
And this weird exectuve-decision to always feature the same coverline layout template is the weakest component of VA. Because the art direction of the magazine is supreme once I get over the cover. Even the one-page feature is thoughtfully laid out and flows to the next page, without ever looking like it’s done by 5 different people, of different skill levels— like Edward’s sloppy Vogue. I liked VA's previous art direction, but I can understand why they went with this more simple, clean and less overpowering rebranding. It’s more sporty, easygoing and non-fussy— much like VA’s spirit. Next to Emmanuelle’s Vogue, VA is my fav of all the Vogues. Not that they’re both always outstanding, visionary etc etc. Just that they’re always so confident and possess of a strong identity and stick by it.