Vogue China May 2025 : Wang Yibo by Liu Song

This trend of solo men on Vogue covers is really starting to grate on my nerves. Doesn't help that the end results are almost always lacklustre, only meant to appeal solely to the cover subject's online fanbase.
 
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Whats written before “VOGUE” on the cover?
Cant with solo men vogue covers. next
 
and why so big? it was always like this?
Since day one

364353-800w.jpg

models.com
 
why i kind of like it....
he and rocco both have the same tiktok filter face, it feels super 2025
#medical miracle

and what does "once upon a blue hour" even mean.... it giving no english no english
 
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and why so big? it was always like this?
In January 2000, international magazines published in China were forbidden from having their logo or name on the cover. This was then changed; however, magazines must still have a Chinese name attached. Vogue is 服饰与美容 (Fashion and Beauty), Bazaar is 时尚芭莎 (Fashion Bazaar), and Elle is 世界时装之苑 (World Fashion Garden). Some magazines also took on the name of the Chinese magazine that they merged with, like L'Officiel, which is 时装 (Fashion).

The 2000 law led to covers like below, with the Chinese cover (left) being sent to officials to be approved but the cover with the Elle logo had a greater distribution than the Chinese cover.
中国特色_1_时装史_来自小红书网页版.jpg章子怡——2000年ELLE_1_一天吃好多-_来自小红书网页版.jpg
xiaohongshu.com
 
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