Now that decisions are flowing from a centralised source, there's only the most basic of efforts to create a separate cover identity for each edition.
We've gone from editor-driven publications that aimed to carve out a niche in their specific markets, to a lazy and superficial pattern of generalisation - this is the Spanish edition, so let's make things colourful, this is the German edition, so let's make things business-like.
No wonder a magazine like French Elle starts to rise up in people's estimation, because at least it has remained true to itself.