It is quite a travesty that Eva's first Vogue Italia cover has to be such a leafy disaster. First of all, she should have at LEAST five other VI covers under her belt, and second of all, what a complete waste of her presence as a model! Eva is not a New Age Earth queen, but a decadent, glamorous, sultry, sex goddess!
In a way, I suspect that I want Vogue Italia to
not give me what I want - that the purpose of Vogue Italia to be one of the few magazines that
won't pander to my tastes for glamour, but will give me something unexpected that I wouldn't really have imagined, and which sends me on a further journey of inspiration.
That doesn't stop me wishing - every month - for some glamorous extravaganza on the cover. We all have our tastes, and we can see in an instant when a cover confirms them or offends them. We get a great feeling from seeing what hits the spot.
But with Vogue Italia, maybe the mark of a decent cover is one that unsettles my tastes slightly, because Meisel has used his skills to put something together that can make me feel slightly different each time I look at it - intrigued, disgusted, excited, curious.
So in a way, while dirt is
far from what I desire to see in a fashion magazine, I do appreciate this cover - and I think it's better than many of the covers I've seen from Vogue Italia in recent times, which were nothing more than mildly amusing takes on modern phenomena. Amusing, yes, but with not much more to offer other than the sight of your favourite model appearing in it.
It's certainly not Meisel's best cover by a long stretch, but for me, it's a step closer to the spirit of what he used to be doing. And it's a cover that has me imagining all sorts of storylines for why she's in that situation. Has she fallen into the dirt - or is she rising through the earth? Is she going mad? Is she seeing something we can't see? Although by saying all of the above, I'm the one who's probably seeing things that aren't there.