As much as I'm rooting for Hugo, I also must agree with others that the industry is at such lows that mere textbook reiterations are now applauded. For me though, I only like his work because it's so refreshingly different from the sea of cold and pretentiously lifeless style of photography doing the rounds EVERYWHERE right now? The covers and accompanying shoot in this issue is the first time Hugo is trying to depart from his 90s style photography. Maybe he'll eventually find his feet just like Meisel did? I hope these same editors who are giving him all these covers will also give him the freedom to explore differrent concepts. Because his fastrack from shooting Vogue Codes (a filler edit in VI's front section reserved for unknown/new photographers) just two months ago to shooting the main cover is shockingly incredible.
Speaking of Meisel, there's also a piece on Mary Howard, the responsible for the set design behind most of his iconic shoots for VI. There's also an interview with McDean about his new coffeetable book, JP Goude, Alexander Wang on his Bulgari collab, and Valli's H&M capsule along with the actual H&M campaign which looks like it was shot by M&M.
Farneti's strength really lies with assimilating written content for the front section as opposed to fashion. Even though everything is in Italian, I probably spent the chunk of my time going through those short features and interviews. The variety between fashion, arts and culture is near perfect. He's probably second only after Vogue Australia when it comes to an engaging front section.
Fashion edits starts with the Comte story, which is the 5 double page shots only. It looks more and more like a Klein rip-off instead of a Meisel one imo. The fact that Patti Wilson is involved makes it more apparent. Still, it's passable for this new VI Jaden is still an eyesore and Willow looks like a goddess in all her shots.
The rest of the main edits are a clear indication why so many are jumping on the Comte bandwagon. There's the Vanderperre edit styled by Rizzo (obviously!), showing a uniform-inspired fashion in a moody setting. The only saving grace is that it's in colour and on location, otherwise it's your typical group of models, all with the same vacant deadpan expression. Looks like it was shot in the Netherlands, but it's oddly enough Paris.
Anna Ewers by Johnny Dufort and styled by Lotta Volkova. I may have tolerated this, but right now the Teller fatique is just too much to fully appreciate this. The theme appears to be Scatter My Ashes at Bergdorfs and the opening shot of her in an ivory coat and strappy heels looks great.
THE Twiggy in an OG edit where Andrea Ventura mainly created artwork based on sittings with her. There's only two photographs, the rest are all artwork. Styled by Tom Guinnes.
Shanelle Nyasiase and Sarah Berger by Tim Elkaïm.....painfully unimpressive, should've been a filler in the front section.
There's no beauty edit, but a jewellery one instead titled Sad Beauty - styled by Charlotte Collect and shot by Charlotte Wales. Probably the only worthwhile fashion edit in this issue other than the cover one.
Back section includes interviews with I&V and Willow and Jaden. It's again, yet another lacklustre issue filled with main edits which seem to be completely unrelated. That's fine, but the problem is that Farneti sells his VI as 'thematic.'
The issue is 316 pages, comes with a Casa Vogue supplement but no Lindbergh one. There is however a preview of 3 L'uomo covers which will be released next week. A bunch of fishermen on a barge (groan), Timothee Chalamet by Sadli (double groan!), and an unnamed model with a high top fade which looks remotely interesting, shot by Alasdair.