I don't buy issue for some years now but I manage to see inside of it and editorials... since that has became the most important aspect of issue, not if it has good articles, shows interviews with fashion community... has actual content about it.
It's just same done and done again.
Portuguese photographers are still able to created a different concept visual but all ends in same sense how editorials tend to be made or organised.
This magazine tends preach it's more expressively creative yet you see same type of editorial being made, where it doesn't matter much who shoots it, who styles it. The model... It just seems I am seeing same model doing same thing over and over again.
It doesn't have any direction and doing "title" issues and how many covers at this point continues to be absolute ridiculous.
It is like it was mention here. No direction what so ever.
I am not even going on road of name of country itself and it's culture because it doesn't seem at any point will be represented respectfully in magazine. Looking at editorials it doesn't seem at it represents in any sense, shape or form variety of cultures portugal has had connections in country"s history. This magazine is sold in newsstand, supermarkets and others all over country it doesn't represent an tiny part of diversity country has today or even... people who manage this magazine consider themselves such modernised cosmopolitans yet don't show amount of people they see daily in Lisbon, which is were work.
It just shocking how magazine was, how industry says this magazine doesn't support country industry. And it's absolutely true, compared with past team which if not every issue would come out, had interviews, articles to people of fashion industry internationally, of their home country industry. Had videos. Content...
Even not long ago has passed away one of the most important figures of Portuguese fashion industry, Manuel of brand Alves/Gonçalves and it's like it didn't matter. They have access to a lot of material to point where brands even give all the access for free so they could create a good content. And don't care to use it. Is surreal.
Even agencies agree to do editorials for them for free so that models can have a work which it says vogue.
It's very sad how they simply don't care about it. Continue not to.