What brands have lost their cachet this decade?

Discussion in 'Trend Spotting' started by shirleebee, Dec 16, 2009.

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  1. shirleebee

    shirleebee Margiela's Muse

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    Just as Burberry, Coach, Lacoste, et al have enjoyed resurgent status this decade, other brands have lost a lot of cache. Some that come to mind:

    - celebrity brands like "J. Lo", LAMB, Sean John, etc.
    - Versace
    - Gucci?
    - Ungaro (lol)
    - Margiela, suddenly

    What other brands are popping up more often than not in discount bins these days?
     
  2. tullepen

    tullepen New Member

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    uhm Burberry Prorsum is fantastic! whatcha talking about?!
     
  3. Coulbourne

    Coulbourne New Member

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    kira plastinina... but then again, did that really ever have a cache?? haha
     
  4. shirleebee

    shirleebee Margiela's Muse

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    Burberry is one of the resurgent brands! One of the most stunning turnarounds ever.
     
  5. duprex

    duprex New Member

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    Dior
    Prada
    Louis Vuitton
     
  6. CharlottefromCA

    CharlottefromCA User Friendly

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    Uhm.. Emanuel Ungaro.
     
  7. missbluejean

    missbluejean New Member

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    Dior, Pucci, Chloe, Gucci...and I dare say Chanel -_-
     
  8. BerlinRocks

    BerlinRocks New Member

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    I would say Helmut Lang (since Helmut left ...)

    on contrary, Lanvin and Balmain have reborn ...

    I'm really not sure Chloé lost its cachet (since you use the french word, i'll give the correct spelling ;)) over this decade (Stella McCartney, Phoebe Philo ...), nor Prada or even Chanel ...

    Dior and Louis Vuitton probably, since their bags and access. are worn by sooo many people ! They wanted to b everywhere, now ... they are !
     
  9. gossiping

    gossiping Well-Known Member

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    yeah if anything chloe has reborn :D
     
  10. Dkammern

    Dkammern DÔMMkammern

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    Dior: i think it is very much today what chanel must have been in the post-coco pre-karl years

    Gucci: tom vs frida et al

    Valentino: even before he left, it was getting pretty lame. today it's just a joke
     
  11. turnofflights

    turnofflights New Member

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    interesting thread...

    I would say Roberto Cavalli...
     
  12. Mignonne

    Mignonne New Member

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    I would say Dior and Prada
     
  13. Salvatore

    Salvatore Wanderlust

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    Dior and Gucci both lost it in the middle of this decade. I think Dior Homme as well.
    Balenciaga on the other hand has grown so major !
     
  14. gossiping

    gossiping Well-Known Member

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    ooh yes how could i forget valentino.
     
  15. William_St_Girl

    William_St_Girl New Member

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    Pringle have made quite a great come back... from the days of the Nick Faldo Golf Sweater fashion craze that went on in the UK...

    Err I think Monogram brands have got to be commented on when it comes to fashion houses which have gone down hill... THe LV monogram being the worst... It's associated with people who need to show off... Look i've got this or that... It's awful! It was the same in the mid 90's with the burberry plaid craze...

    Anything that is kinda worn by people as a one off look what i've got in yer face fashion item is wrong... and what is worse that design houses have came up with items like this!
     
  16. lafindesiecle

    lafindesiecle New Member

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    Dior Homme, Margiela, Helmut Lang... but those all have much more to do with the departure of designers who made them what they were....
     
  17. DD.-

    DD.- New Member

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    Pucci, since Matthew Williamson left :(
    I used to love it, now I don´t care.
     
  18. mrsjamesdean

    mrsjamesdean New Member

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    Agree with what most said.

    And if you see brands that are commonly seen in the black market with rip offs/fakes i.e LV,Chanel,Gucci,Prada,Fendi etc are definitely brands that lost their prestige. Talking accessories wise which in my opinion therefore affect the brand it self.If people get what I mean?

    Also most labels where original designers or those that have been awhile but suddenly leaves makes the brands itself lose that touch.In most cases.
     
  19. turnofflights

    turnofflights New Member

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    what about D&G and Moschino?
     
  20. Elise1986

    Elise1986 New Member

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    definitely Ungaro!
     

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