Yves Saint Laurent - The Campaign Archive

[jennifer~]

...My favorite campaign of the season. Under differenct circumstances I'd dismiss blurred shots as unnecessary, but here they're understandable since Daria's competing for focal point. It's actually quite cool that the background appears blurred the way it does when you're focusing on any one thing 'in person' - not through a lens. You can see yourself there with a stretch of the imagination (or a long stretch without sleep ). I love the lighting too, the scene looks lit by searchlights in the dark

 

[tweedy]

I don't like the pics

 

[pointup]

I wish they wouldn't have used Daria for some reason..

 

[i.heart.MJ]

Yes, it's starting to grow on me. Daria seems to be very much like the YSL girl/woman. I didn't doubt her once I heard the news. The attitude/mood she brought out in the ad wasn't bad. And she tried her best to make the clothes look good, and her efforts worked.

And the outfits the put on her are just monochrmatic.There are so many better pieces that they could have put on her like the heart dress or the red or green evening dresses or the leather ones.

I showed the pics o my sister and she said that the background lighting is too blinding and distracting, while the clothes are too dark, given that the seeting is nighttime already. She could barely see Daria and her face in the pictures. The focus shouldn't have been on the darn Eiffel tower. The focus of the ad should have been on her and the clothing.

VERY WELL SAID

I like these better than most of the ones with Karen though, because for some reason I dont like the way Karen looks (eyebrows are waay too thin ) but i will admit that i actually did like karen in some of the spring ones.

The first time I saw daria's ads i didn't like them that much.. but they're growing on me i think they could have utilized daria's somewhat exotic look a little more. Instead, with her hair completely slicked back and the picture so blurry that u can hardly tell her hair line.. she looks a lot less.. "refined." i think she would've looked better with hair down

 

[CharlottefromCA]

I think overall they're a little dissapointing... I expected much more from Daria + YSL.

 

[iluvjeisa]

...My favorite campaign of the season. Under differenct circumstances I'd dismiss blurred shots as unnecessary, but here they're understandable since Daria's competing for focal point. It's actually quite cool that the background appears blurred the way it does when you're focusing on any one thing 'in person' - not through a lens. You can see yourself there with a stretch of the imagination (or a long stretch without sleep ). I love the lighting too, the scene looks lit by searchlights in the dark

I agree completely. They've used a rather coarse flash for these pix, it looks like, hence her face is overexposed and the features are hard to see. Anyway, I like the blue/black/yellow colors - that represents the collection well. These pix - with the glaring flash, overexposure and whacky von Wangenheim style angles could have been so cheap looking. But something about the way Daria holds herself gives it a lady like quality - yes this is what a well dressed lady who's been out partying all night would look like when she took a stroll around the Eiffel tower

 

[taz]

it reminds me of the old day ads. -70's & 80's- when the fashion houses used to take photos of thier collections in parisian streets around them.

i liked the relaxed & natural attitude in photos setting, such as the damaged fence.

love it very french very YSL, glad to see YSL back to its roots.

 

[liberty33r1b]

i like the ads, especially since they are better than the ones with karen elson!

 

[tctra]

She looks bald

 

[luxmode]

hmm...i like these ads. the clothes look brilliant, and so does paris.

 

[softgrey]

Thank you! I've been waiting for a thread about this one. Single. Ad Campaign.

AGREED!!...

that was the whole point of starting a FORUM for ADS...
so we would have them all bunched into one monstrosity of a thread...

now we can post and discuss them each individually in a most 'civilized' way...



thx for the thread and the pix kinkexplosion!!...

 

[Estella*]

i agree on what taz said about the 'old roots' feeling to these ads.
very nice
thanks for the pictures kinkexplosion!

 

[stilista]

This is the first time I've seen all the ads, and I'm not a fan...perhaps when I see them in print I'll think differently, or maybe they'll grow on me? For now though, it's thumbs down...I do like her legs in the main one, though!

 

[kinkexplosion]

i have to defend the ads...

if you look at other ad campaigns you all see the same thing going on... great lighting, nice hair, makeup, everything is perfect... i think we need more something understated, something more intellectual, more focus on the spirit of the clothes... and one good example of this is the YSL ads...

yes it's daria... the famous daria face we see on every page of fashion magazines, but look at her with this ads. it's a different daria... more edgier and more spunk...... im not a big daria fan, though. i actually hate her, but made me like her after seeing this cuz im so sick of the daria with the classic beautiful face/vavavoom hair etc....

perfection VS imperfection.... the same idea with the lighting, the contrast, the eiffel tower.... its very realistic... very smart and creative and the way its different makes it stand out =)

thanks to everyone who liked the my posts =)

 

[MulletProof]

love it, also in my top favorites of the season. paris and the clothes is what makes me love it completely, i'm sure it could've been a thousand times better with a different model but i guess one cant have it all..

 

[czilla]

Love it -- makes the clothes and the brand iconic, as opposed to just the model. I love that Karen Elson and Daria are recognizable but obscured... It's very classy.

I like that it looks a little more like an editorial than an ad. They're selling you smthing, but it's more subtle?

It looks louche, luxe, ...dirty Victorian nightlife. YSL's selling more than a pretty face :claps:

 

[mizenkay]

i have to defend the ads...

if you look at other ad campaigns you all see the same thing going on... great lighting, nice hair, makeup, everything is perfect... i think we need more something understated, something more intellectual, more focus on the spirit of the clothes... and one good example of this is the YSL ads...

yes it's daria... the famous daria face we see on every page of fashion magazines, but look at her with this ads. it's a different daria... more edgier and more spunk...... im not a big daria fan, though. i actually hate her, but made me like her after seeing this cuz im so sick of the daria with the classic beautiful face/vavavoom hair etc....

perfection VS imperfection.... the same idea with the lighting, the contrast, the eiffel tower.... its very realistic... very smart and creative and the way its different makes it stand out =)

thanks to everyone who liked the my posts =)

thanks for posting these.

not a big daria fan either, think she's just so deer in the headlights all the time, which is why she absolutely shines in this campaign!. think about it. the "searchlighting" comment is perfect. i love the colors. it's like perfectly imperfect which makes it fresh.

my fave campaign of the season...so far

 

[mikeijames]

daria shilling for both chanel and yves saint laurent? surely, we're living in the end times ;-)

 

[kimair]

love it love it love it!!!

i love the ads from last season with karen but they were also a real departure to what tom ford did when he was there...the ads were stunning in their own right, but also fresh and new...

these ads are soo very french...i love the background...love the styling...definitely my favorite campaign of the season...

i can't wait to get an issue of W or V where the ads will be really big!

 

[kit]

I must say that the ads are a little too ' busy ' , but they capture the true spirit of Pilati's ' rescue ' of the label fom the evil clutches of that wicked witch of the West ( Santa Fe , TEXAS , to be precise ,

NOT , unfortunately , ' PARIS - TEXAS ' !!!!!! ) ,

TOM FORD .