Zara F/W 2024.25

[Fiercification]

This is the only teaser so far. I think I spy Lulu but otherwise it's a little difficult to say for sure if our main main shot the campaign as usual...



Men's looks a bit bland. Fabien this time? Definitely not getting a Meisel men's campaign anytime soon again!

 

[aracic]

Can't go wrong with Steven and Lulu! Can't wait to see more.

 

[Armani]

Mona’s in the preview clip as well, though I can’t tell who else may be part of the campaign from those 0.5-second cuts - if anyone at all.

 

[kokobombon]

Studio collection, maybe by David Sims?

 

[helmutnotdead]

it’s going to be Meisel until the day he dies.

 

[Cute]

I feel like I spot Dalton Dubois but not sure.

 

[Fiercification]

Full campaign is on the site. Looks very Louis Vuitton F/W 2000; so ultimately very straightforward studio shots presented on massive billboards. It's fine but ultimately just black and white studio shots by Meisel. The bar is high enough at Zara that this season's images are a disappointment, especially given that Mary Howard clearly wasn't used this time. The men's campaign doesn't even have still images which is poor!

Cast is Lulu, Sascha, Penelope, Haojie and Mona. Most interesting thing to me is seeing Mona work with Meisel again after being snubbed by him for three years (wonder if he wasn't impressed by her anti-vax views).