Zara F/W 2025.26 by Steven Meisel

[testinofan]

look very Burberry

 

[pradn]

look very Burberry

My thought exactly!
Instantly reminded me of Burberry SS 2005 Campaign

 

[lanvinray]

It's giving vintage Meisel I wish there was an Asian model though

 

[alwaysademo]

So beautiful! This just makes my week. Stella finally got her Meisel picture and I was just searching for Pascal Thulin yesterday after going through his U Repubblica editorial. And they all look like they're young, fun, exceptionally attractive people. This could easily pass for a Ralph Lauren campaign, so charming. Love you Steven.

 

[Lola701]

Average person shopping at Zara doesn't care about those campaigns either. I don't see the issue with releasing a book of campaigns once a year. It would be a vanity project, just like working with Meisel, Baron and their teams.

Not really. An average person cares about the perception they have of Zara. That’s why Zara has managed to distance themselves from H&M. With their stores looking upscale and them showing that they are working with the same people as the big brands, the consumer believes in it. That’s why H&M had to up their game with COS.
All of this leads to buy the clothes.

For me having a book for campaigns is a good idea, not a magazine. Because in a way the best magazine for something like Zara would be a ELLE France and that would require working on content beyond what they have to sell.

It’s true that with them working with La Crème de la crème for everything, they have enough stuff to curate a book. But it all comes down to an economy logic even though for me, all their campaigns aren’t book material. They are all great but not all of them hold the same creative value.

 

[Avonlea]

Not really. An average person cares about the perception they have of Zara. That’s why Zara has managed to distance themselves from H&M. With their stores looking upscale and them showing that they are working with the same people as the big brands, the consumer believes in it. That’s why H&M had to up their game with COS.
All of this leads to buy the clothes.

They could achieve the same result without spending money on Meisel and his team. People who are more interested in fashion might recognize the name, but the regular consumer doesn't care. Good looking stores, sleek website and clever distribution do the job. They cheaply copy runway designs, they could do the same with visuals, especially with the technology available. Working with big names sends a message to a very particular and small group.

 

[guimon]

She does have a thread here. Seriously...Libby, Jacqui and Stella in one ad is a lot of competition for your attention . Finally some faces that stop you in your tracks, as opposed to run of the mill influencer girls.

I found it, thanks! lol I had google it and nothing came up at first.

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Gorgeous cast for the girls. Not impressed with the men.

 

[aracic]

They will. It will probably be under Rizzoli or Phaidon. A big chunk of a book.

I believe that the MOP Foundation does their own publishing, as evidenced by their exhibition catalogues. I believe Guido's 50th anniversary was also published the same way. But I do hope for a big chunk of a book in the future, regardless of where it comes from.

The campaign is absolutely spectacular! Very 1994 in Meisel vocabulary. The models and the clothes look spectacular, the portraits are absolutely flawless. I am in love!!