Zara F/W 2025.26 by Steven Meisel

[testinofan]

look very Burberry

 

[pradn]

look very Burberry

My thought exactly!
Instantly reminded me of Burberry SS 2005 Campaign

 

[lanvinray]

It's giving vintage Meisel I wish there was an Asian model though

 

[alwaysademo]

So beautiful! This just makes my week. Stella finally got her Meisel picture and I was just searching for Pascal Thulin yesterday after going through his U Repubblica editorial. And they all look like they're young, fun, exceptionally attractive people. This could easily pass for a Ralph Lauren campaign, so charming. Love you Steven.

 

[Lola701]

Average person shopping at Zara doesn't care about those campaigns either. I don't see the issue with releasing a book of campaigns once a year. It would be a vanity project, just like working with Meisel, Baron and their teams.

Not really. An average person cares about the perception they have of Zara. That’s why Zara has managed to distance themselves from H&M. With their stores looking upscale and them showing that they are working with the same people as the big brands, the consumer believes in it. That’s why H&M had to up their game with COS.
All of this leads to buy the clothes.

For me having a book for campaigns is a good idea, not a magazine. Because in a way the best magazine for something like Zara would be a ELLE France and that would require working on content beyond what they have to sell.

It’s true that with them working with La Crème de la crème for everything, they have enough stuff to curate a book. But it all comes down to an economy logic even though for me, all their campaigns aren’t book material. They are all great but not all of them hold the same creative value.

 

[Avonlea]

Not really. An average person cares about the perception they have of Zara. That’s why Zara has managed to distance themselves from H&M. With their stores looking upscale and them showing that they are working with the same people as the big brands, the consumer believes in it. That’s why H&M had to up their game with COS.
All of this leads to buy the clothes.

They could achieve the same result without spending money on Meisel and his team. People who are more interested in fashion might recognize the name, but the regular consumer doesn't care. Good looking stores, sleek website and clever distribution do the job. They cheaply copy runway designs, they could do the same with visuals, especially with the technology available. Working with big names sends a message to a very particular and small group.

 

[guimon]

She does have a thread here. Seriously...Libby, Jacqui and Stella in one ad is a lot of competition for your attention . Finally some faces that stop you in your tracks, as opposed to run of the mill influencer girls.

I found it, thanks! lol I had google it and nothing came up at first.

-

Gorgeous cast for the girls. Not impressed with the men.

 

[aracic]

They will. It will probably be under Rizzoli or Phaidon. A big chunk of a book.

I believe that the MOP Foundation does their own publishing, as evidenced by their exhibition catalogues. I believe Guido's 50th anniversary was also published the same way. But I do hope for a big chunk of a book in the future, regardless of where it comes from.

The campaign is absolutely spectacular! Very 1994 in Meisel vocabulary. The models and the clothes look spectacular, the portraits are absolutely flawless. I am in love!!

 

[tigerrouge]

A book or a magazine with these campaigns would be nice.

But in terms of brand perception, it doesn't make me see Zara as more elevated, as one tiny step closer to Burberry or Ralph Lauren. It just makes me see the other brands as being a little bit more like Zara.

 

[Royal-Galliano]

shame that they are all black and white pictures.

 

[CholoChic]

precious pictures Miesel is Miesel! of course!

 

[PDFSD]

i can smell the polyester buring

 

[PDFSD]

shame that they are all black and white pictures.

shame that we glorify landfill clothes with no soul

 

[Royal-Galliano]

shame that we glorify landfill clothes with no soul

i don't. the last thing i bought at zara was a dog bowl and hair spray.

strangely they get better and better at presentation but i rarely have the urge to buy anything. even the meisel effect wears off. they killed the magic.

 

[PDFSD]

i don't. the last thing i bought at zara was a dog bowl and hair spray.

strangely they get better and better at presentation but i rarely have the urge to buy anything. even the meisel effect wears off. they killed the magic.

i just open the tread as it was higher up :-)

i'm surprised to see what they charge for what the clothes and acc quality and design of the products, its not about bringing affordable fashions to a wide audience, it's a money printing machine at all cost at the expense of workers and environment.

 

[Thefrenchy]

I'll never touch a garment from there but they've been doing an incredible job on their brand image. I checked their website and even their kids line imagery is cool. Money (and Baron) does wonder to hide their ugly side.

 

[PDFSD]

​

By
Reuters
Published November 21, 2025

Zara workers plan Black Friday protests at stores across Europe​

Workers at Zara plan to protest outside stores in seven European countries on Black Friday, a key sales day, to demand a profit-sharing scheme be reinstated, the European Works Council for parent company Inditex said on Friday.

People walk by a Zara store in Plaza de Espana in Madrid, Spain, June 11, 2025 - REUTERS/Ana Beltran

Spain's CCOO union is coordination the planned November 28 protests with unions in Belgium, France, Germany, Italy, Luxembourg, and Portugal, set to take place in front of Zara stores in major cities.

Rosa Galan, representative for CCOO at Inditex, told Reuters that Inditex previously had a profit-sharing scheme, but that it was removed after the pandemic. "We are once again asking that a company that has huge profits, which are the result of the work of its staff, distribute those profits fairly," said Galan.


Inditex did not respond to a request for comment. It was not clear how many workers were expected to participate in the protests.
The world's biggest listed fast-fashion retailer has enjoyed strong sales growth in the years since the coronavirus pandemic ended, and its shares have doubled in value since three years ago.

Black Friday - the last Friday of November - and the weeks around it are a key sales period that retailers use to lure shoppers into stores and clear old stock before bringing in new holiday collections. Retail workers worldwide also use the day to spotlight their demands through strikes and protests.
On the eve of Black Friday in 2022, workers in Spain protested to demand higher pay, and three months later Inditex agreed a 20% increase in average wages for store workers in its home country.

yes the meisel ad is giving pay your workers fairly post pandemic

 

[Avonlea]

Zara campaigns by Meisel and Baron is like sh*t wrapped in golden foil.