News of Kate Moss’s engagement last week to her rock-star boyfriend Jamie Hince should have her fashion-designer friends aflutter. Although she is likely to keep the dress under wraps until her big day, one thing is certain: the supermodel will not plump for a traditional wedding gown.
She’s not alone. Increasingly, women are opting for more fashion-forward dresses for their nuptials. The demand is so great that Net-a-Porter is launching an online wedding boutique next month, packed with cool pieces for brides who wouldn’t dream of wearing a poufy meringue.
The boutique will sell “anything that could be worn as a wedding dress”, from commissioned pieces, including Stella McCartney’s black lace dresses reworked in off-white, to looks straight from the catwalk. There are layered plissé dresses from Chloé and pretty tea dresses in organza from Marc Jacobs, as well as sleek sheaths from Roland Mouret and Jil Sander. It will also stock Lanvin’s Blanche collection, designer Alber Elbaz’s annual collection of dresses worked in a similar vein. The current range includes draped asymmetric silk dresses cinched with ribbon sashes and silk flapper-style dresses trimmed with cream marabou feathers.