Alberta Ferretti F/W 07.08 : Julia Stegner & Adina Fohlin by Steven Meisel

[HeatherZ]

love the house, love the ads. The ads just look so peaceful, quite and comfortable

 

[kissmesweet]

Amazing. I love how Meisel can always work out a concept and make it innovative and original.

I don't even like Adina, but she looks beautiful here.

 

[modelhistory]

Campaign uncropped images

from her website

 

[Manuva]

I don't 'get' this campaign yet. Adina, is stunning, as always, however.

 

[Nemezide]

thank oyu for bigger pictures very much

 

[seanutbutter]

I think they highlight everything BUT the clothes

Now that I have seen the advertisements in their entirety, I completely agree. The location is so incredibly gorgeous and vivid it grabs your attention from the clothing itself.

Not a very good marketing scheme, if you ask me!

 

[taben]

It's funny because i'm not sure high fashion brands really need to highlight the clothes in their ads... I mean for it's more like "oh look, alberta ferretti's got a cool and interesting campaign this season" than "oh i just saw that alberta ferretti dress in an ad and i want to buy it"... high fashion clients most likely see the collections during shows, on the internet or directly in the shops... i'm not sure how many women actually decide they want one particular Dior dress because they saw it on Stam on the back cover of French Vogue... So it's more an image thingy than a marketing one IMO Dunno if that makes sense though

 

[_incognito]

This is definitely my favourite campaign of the season. Love the mansion and styling, though I do agree that there is little focus on the clothes...Also, Adina looks amazing, and I don't even like her

 

[gr77]

i'm not sure how many women actually decide they want one particular Dior dress because they saw it on Stam on the back cover of French Vogue... So it's more an image thingy than a marketing one IMO Dunno if that makes sense though

I does make sense but I think that you should always draw the attention to the product, regardless of what the product is.In the particular ads I have to try and find the clothes among all the "background".
I agree with seanutbutter that it's not a good marketing scheme, especially for a competitive feild like fashion.High or not (and however "big" the name of the house) you should always display to the customer what you're selling.
Why pay so much money for advertising othewise?

 

[taben]

^ why ? because it's high fashion, and it's made of a lot of unnecessary things. Like the runway shows: they could do presentations on wooden manequins to the press and the buyers, but instead most brands choose to pay top models thousands of dollars to showcase the clothes, because it's prestigious and you don't want to be different from other big high fashion names that do it.
Plus i think that the Ferretti ads are selling a concept: it's expensive, luxurious, sleek and modern. It shows perfectly the image that the brand wants to convey through its clothes, eventhough the clothes aren't the main focus in the ads.

 

[sethii]

The runway show was also very architectural and beautiful

 

[Nemezide]

i agree with you Tab, first impression is the most important thing
for example Dolce & Gabbana don't highlight clothes either

 

[Ferdinanda]

The ads are so beautiful and peaceful. I love the way both of the models look. But I agree it doesn't quite highlight the clothes. But I'm not complaining

 

[eternity]

Adina so good to see her in print again

 

[mikel]

I love how they mirror eachothers poses. Great set of ads.

 

[Faith Akiyama]

Scanned by me from Vanity Fair September

 

[hfgl]

thank you so much for the scan!

 

[Nemezide]

i love it, looks so cool the best ad yay thanks very much, karma for ya

 

[helligirl]

scanned from German Vogue September

 

[valleyofdolls]

scanned by me