All about PR = Public Relations

[kimberwyn]

A girl in one of my classes said she interviewed someone who was working for Bvalgari jewlry in "PR", but basically she was the one who loaned out the jewlery to celebrities and other clients. Any idea how she got this job? Sounds fun, but very rare!

 

[zeynnn]

Help for Fashion PR agencies!!!

Hi, i'm studying on public relations,i need to find a list of Fashion PR agencies for my final dissertation.
Actually i have to write a "case study" of one of the majors in the sector like Chanel,Christian Dior,Gucci etc. And mention its background, communication strategy and PR/marketing activities. I need a PR agency name of a leading fashion company. it is really important guys, i'll really appreaciate

 

[kellness]

Most leading fashion companies have inhouse PR persons

 

[BetteT]

In Los Angeles, I've found that a lot of PR firms include "fashion" in their list of specialties, but many more times than not, they do not do just fashion. For example, they list the various areas they work in such as health care, automotive, insurance, entertainment, fashion etc. So I've just had to search each PR firms' sites and public information to see if they either name fashion as a specialty or they have fashion clients on their client lists. I think that NY is more likely to have more fashion only PR firms.

 

[zeynnn]

thanks a lot guys!it can be a PR person's name as well,so that i can search for his/her agency may be...

 

[Lena]

Most leading fashion companies have inhouse PR persons

exactly

try to contact PR through official websites

using a bit of web search will be painless and essential
please dont expect us to do your homework for you

 

[zeynnn]

exactly

try to contact PR through official websites

using a bit of web search will be painless and essential
please dont expect us to do your homework for you

of course i don't expect something like that,i just want your opinions.thank you anyway.

 

[kellness]

Part of being a good PR person is being good at finding contact information for anyone. who represents who etc.

 

[chinie]

I have a question about PR positions in an-house fashion company. Are PR assistants considered interns and is a PR coordinator considered an entry-level position? Thanks for the feedback.

 

[mishahoi]

Here, a PR assistant is merely someone who is not the head of PR/PR manager

I have a question about PR positions in an-house fashion company. Are PR assistants considered interns and is a PR coordinator considered an entry-level position? Thanks for the feedback.

 

[chinie]

Thanks so much. But how about in New York? If I wanted to contact companies should I apply for a PR assistant or PR coordinator? Since I already have some experience in PR through internships and freelance gigs I wonder which would suit me best? Sorry for all the questions but I am trying to change careers and break into PR. thanks

 

[MarchelladiModa]

Im studying Advertising design, but i really want to go for fashion, is there such a thing like fashion advertising as a career??? Or is there a 2 year fashion program that could value the courses ive taken in advertising design???? thank u..
Marcela

 

[danceras]

My friend is interested in studying public relations and communications in college. It sounds like a fascinating job, but it must require an outgoing, sociable personality.

 

[Layla88]

I want to do fashion pr in my hometown Amsterdam!

 

[chinie]

Does anyone know who does the PR for YSL in NYC?

 

[impossibleprincess]

I need the knowledge of someone in the industry.

I sent off my CV to a well known British PR fashion firm. I got a reply a few days later saying their program was competitive and could I tell them my dates and availability. I replied in the most professional and polite way. A week later, no reply. I called last friday and the guy said he's been out of the office and is still replying to mail, he'll get back to me at the beginning of this week. It's now friday, no reply.

Have I been rejected? Should I call him next week?

Thankyou

Impossible

 

[mkfan]

I hope this hasn't already been discussed but I was wondering if someone could explain the difference betweena showroom and a PR firm in terms of managing fashion samples and the role they lay in fashion shows. Thanks!

 

[BetteT]

I believe that most showrooms are primarily used for selling the line to retailers, wholesale ... like to boutique owners and such. One showroom might represent many lines, take orders and get paid a percentage of what they sell. The retailers who are interested in carrying one or more of the lines go to the showrooms to see the merchandise and place thier orders.

The PR firm or publicist has a sample room for stylists to pull from. It's thier job to get the clothes displayed on as many celebrity backs and in as many magazines as they can ... for the purpose of publicity and promoting the brand. They lend out the samples over and over for the entire season ... but don't actually sell anything.

I think that samples for fashion shows, if it's the designer's own show, are often the samples that the designer has ... separate from the other 2 sets of samples. If it's a charity show or something like that , usually they will need to contact the PR office.

 

[Street_a_Licious]

Ew, lol. Sounds like a LOT of worn clothes. Over and over again.

And @ Impossible: I hate that too when companies do that. Even if they promise you a letter or even a memo, saying that you got rejected, it's a lot more confusing NOT to receive anything.

 

[elegantly_wasted]

Well I know that in Sydney, at my university (Sydney University) they offer a Bachelor of Arts (Media and Communications) and a Post-graduate Masters of PR aswell.

From the research I've done experience whilst you're at uni/studying works in your favour, try apply for PR assistant/ PA positions to gain an insight to the field, no matter if it's a minor PR company or a major one, because in all honesty (and reality) you aren't going to land a fabulous PR position fresh out of college/university and that's a fact of life unless you've got connections.