I'm flicking through this on zinio now. 122 pgs. The editor's letter is a begrudging description about how she's tried Fraxel, as if she's been issued a reminder about the sort of stuff a beauty magazine is supposed to be covering.
The Marie Kondo piece is a few paragraphs on a page, mainly telling the reader how she herself doesn't need to wear foundation. One less thing in her life. I know she's been about for several years, but I wonder how long it'll take for this sudden intense rush of popularity to turn into the inevitable backlash.
Singer Sofia Reyes tells us that, like her mother, she goes to bed with tape across her forehead to prevent wrinkles. I do that as well. A bit of Scotch 3M between the eyebrows every night.
Jameela Jamil... I find it easy to be uncharitable about her, because I can remember when she first started in the media, as a TV presenter, about ten years ago, and she kept giving interviews... about her weight loss. She's been banging on about this topic for TEN YEARS. At the moment, every time she hitches herself to the coattails of a celebrity tweet about weight loss, she gets a round of applause, but I would love to hear her talk about something - anything - else other than body issues. Well, this is Allure, the one place where it makes sense, but otherwise, occasionally take a day off from being a self-appointed warrior on behalf of everyone's body image.
This must be the "designed to wind me up" issue, and I'm not anywhere near Kendall yet.
We hear from witches using crystals to heal. An article about strong make-up on bare skin seems to use shots of Jean Campbell by Daniel Jackson, borrowed from Vogue Italia. Then there's a Luigi & Iango shot of Vittoria alongside a piece about people lightening/darkening their skin. A short look at other countries and places - not just Paris - making perfumes. "What is the true meaning of self-care?"
Then it's Kendall, and I don't mind these shots, because she's just being a kid. She seems to be in her comfort zone, and I'm sure she didn't have to write the script for her ProActiv advertorial spiel.
This is followed by an article about how blind people navigate the world of beauty, which manages to raise your awareness in all the right ways.
There's a tribute to Oribe, done by someone who can remember interviewing him over the phone for Allure. This is just sad. I wonder what Linda Wells would have written, if given the chance. All the good stuff has been whitewashed from the pages. This magazine is no longer run by people who work directly with legends, its staffed by people who think social media matters the most.
Now it's an 8 pg studio-shot editorial about fringes, by Jason Kibbler, with models Jia Tong, Amelia Rami and Hannah Holman.
The last article is Gucci Westman's beauty space. It's a blue set of drawers, and she's been on the CBD. She's saying it's good for rosacea.
In general, this issue is as awkward and pointless as the cover shot.