ALO 'The Bag Collection' 2025 : Candice Swanepoel, Amelia Gray & Daiane Sodre by Steven Meisel

[Marc10]

Interesting how “lowbrow” brands like Zara and Alo are seeking to elevate themselves and their visual imagery with industry icons, meanwhile the big high fashion brands seem to be doing the opposite.

 

[yslforever]

Now that Michael Kors and Marc Jacobs are perceived as outdated by their target demographic, there is a void and Americana Suburbia needs a replacement.

 

[KoV]

Can't wait for this brand's 15 minutes to be over.

 

[Squizree]

These bags are going to retail between $1200 and $3600, and their CEO legitimately said that he expects customers will, AND I QUOTE, "swap their Chanel for Alo".

 

[Fiercification]

Never heard of this brand and maybe that's a good thing. These photos are...Meisel (or assistant #3) at his lowest effort but repeated views make them less terrible some how.

I'm not one to be overly sensitive to retouching but yes, someone needs to intervene now. It's getting to ANTM/Photo Shop circa 2007 levels now.

 

[br3ncon1]

Not only will you be paying $2300 for a tote, you'll also be getting vibes.

 

[Toni Ahlgren]

I'm really not into bare feet but the socks?

 

[Cute]

that's the best amelia's looked

 

[vogue22]

that's the best amelia's looked

What's up with her teeth tho?

 

[Benn98]

Interesting how “lowbrow” brands like Zara and Alo are seeking to elevate themselves and their visual imagery with industry icons, meanwhile the big high fashion brands seem to be doing the opposite.

Hate to admit it, but they're actually succeeding in the process. Everyone seems to be talking about Alo now.
This campaign is probably one of the most exciting campaign visuals we'll be seeing in magazines.

 

[aa2005]

that's the best amelia's looked

The perfect synergy of extreme plastic surgery combining with the superpowers of Meisels retouchers extreme digital makeover creating the best she will ever look again. 💞 He clearly approves or was paid to because he posted on IG 🤯😂😂

 

[Lola701]

Great campaign.
I always enjoy Meisel work with Carlyne and MAS more recently than what he is doing with others stylists even the great Karl Templer.

Carlyne is always the bombshell with humor thing. It’s totally her.
Considering their affiliation with HF models lately, I’m not surprised by the campaign.

And for the supposed exclusivity of Meisel…Hmm no! Meisel has always shot very different things with very different results.

In a way he is similar to Newton. Newton at some point only did commercial work for the money as he was interested in doing his own projects.

So, since Meisel is not « doing Art », he may as well continue to do campaigns for the money. And if the result was that good everytime, perfect!

Can someone explain to me what exactly Carlyne's contribution is in a campaign like this? They just hired her for the vibes and prestige?

I actually think that they approached Carlyne for this (maybe with the intention of working with Meisel).
She is also responsible for the cast.
The styling is very her too. Look at Chanel 1994 campaign…the cropped tank top under a brassiere thing is totally her.

 

[Phuel]

^^^ Absolutely great campaign. Straighthup commercial and still solidly, sharply attention-grabbing. Mesiel unapologetically ripped off/tributed/homaged Avedon again: This is blatantly his iconic 1980 Brooke Shields' Calvin Klein Jeans campaign.

This campaign and definitely the brand, know how to creepily sweet-talk their very young, impressionable customer like a greasy hair salon pred sweet-talking his young clientele to going out with him. The targeted customer are all of the wellness-obsessed, Erewhon-shopping, Yoga-bodycon LA cult. They will absolutely swap their Chanels for this. It feels and looks shiny and new. The imagery is great: Shiny, toned strong hardbodies— while Chanel’s has one of the dorkiest models who still looks awkward and can’t model in clownish DIY fashions with a silly Marge Simpson pearl thing.

This campaign is for the popular girls.

 

[fashionlov]

I always enjoy Meisel work with Carlyne and MAS more recently than what he is doing with others stylists even the great Karl Templer.

Allow me to disagree, the last job before this with Carlyne was the Fendi SS25 ad. Needless to say, I don't particularly like either one. With Karl Templer, however, it always works for me. Think about their last two magazine works together, W and Vogue Italia, the Dolce & Gabbana campaigns of the last period, and even if female FW25 ad wasn't the best it is still better than this one. I don't have any particular memories of his work with Sauvé, maybe only the cover of Vogue France of September 2024, but that work didn't excite me particularly, except for some photos from the editorial, which was enhanced by the presence of Vivienne Rohner. Ultimately, I like his collaborations with Templer, perhaps McKenna, and I miss the ones with Anna Dello Russo.

 

[Ludwig]

The way Daiane is landing big jobs after more than 14 years of modeling and being a filler model (C-list) is admirable. Her agent is the best.. 2x V magazine cover, vogue brazil, vogue mexico, perfect magazine, cr fashion book, VS... I also think she has a Alo contract..

 

[BalkaniStaCouture]

The way Daiane is landing big jobs after more than 14 years of modeling and being a filler model (C-list) is admirable. Her agent is the best.. 2x V magazine cover, vogue brazil, vogue mexico, perfect magazine, cr fashion book, VS... I also think she has a Alo contract..

And I am sooooo glad! She deserved it!

 

[Lola701]

Allow me to disagree, the last job before this with Carlyne was the Fendi SS25 ad. Needless to say, I don't particularly like either one. With Karl Templer, however, it always works for me. Think about their last two magazine works together, W and Vogue Italia, the Dolce & Gabbana campaigns of the last period, and even if female FW25 ad wasn't the best it is still better than this one. I don't have any particular memories of his work with Sauvé, maybe only the cover of Vogue France of September 2024, but that work didn't excite me particularly, except for some photos from the editorial, which was enhanced by the presence of Vivienne Rohner. Ultimately, I like his collaborations with Templer, perhaps McKenna, and I miss the ones with Anna Dello Russo.

There’s something warm, fun and cheesy about Carlyne’s work with Meisel that I don’t find elsewhere.
Templer is not fun. It’s precise, it’s impressive, sometimes glamorous but not « fun ».

MAS is a bit the one French stylist that brings the gap between US/UK and French stylists.
French stylists for the most part works with a woman in mind. US/UK stylists works for the photo.
With Carlyne, even when the styling is not excessive, is about the woman enjoying the stuff.

MAS has that thing of in-between because she worked at VP during the Bourdin/Newton years. And at that time, the stylist was working for the photographer in a sense.

When Carlyne is on the styling, you feel the fun from the photoshoot, I can here her loud voice and French accent screaming when those photos are taken. It’s a nice feeling.

 

[vogue28]

This reminds me of Meisel's Mercury Rising story from US Vogue May 1999, and I'm here for it. All the girls look amazing - love the posing and the beauty styling.

 

[Fiercification]

There’s something warm, fun and cheesy about Carlyne’s work with Meisel that I don’t find elsewhere.
Templer is not fun. It’s precise, it’s impressive, sometimes glamorous but not « fun ».

Templer can be fun Lola! I always think of one of the last Interview stories he did where Fran Summers wears a different shoe on each foot and a different earring on each ear; it shows a wonderful sense of humour! You are right though that he is precise above all else and probably that's why he's been so consistent over the decades even in times of general mediocrity.

What I like about Carlyne is that she's not scared to be cheesy, as you say and take a risk. Sometimes it means that the photos don't come out as well as they could but when she gets it right, there's definitely life, happiness and sex appeal to her girl. I think of those UK Vogue covers with Precious and Achenrin and probably most of the Moschino campaigns. She's a great match for Meisel in those cases but I find that her work with other photographers doesn't land nearly as well. At least not today.

MAS also takes a lot of risks and is probably the most intellectual of all the top editors/stylists which means her work can come across as the opposite to CCdD, totally pretentious. However when she gets it right, she's in her own lane. I like that her work with Meisel doesn't usually look like his work with any other editor.

I'm not really interested in the work Steven does with the other editors he tends to work with besides the three we've mentioned, especially not Edward who seems to have given up totally and only use his allegiance with Meisel for clout since his UK Vogue days.

(Sorry if this has gone way off topic!)

 

[guimon]

Lovely to see Candice by Meisel. Couldnt care lessa bout the other 2 insta models. (the models are modelin' tho)