I don't hate the setting. I think I have a problem with the casting and the posing so far.
I wouldn't have minded the casting so much if it were a group shot like how I described a few posts back, but having these single girl shots is not quite right. For these single shots, the campaign should have gone to one girl.
I actually wouldn't have minded seeing Natalia V do the campaign. She opened the show and looked stunning and with the whited out eyebrows, she had a really alien/ other worldly look that would have suited the campaign wonderfully.
And regarding the posing, I would have preferred a strong, imposing stationary pose instead of this walking, skipping, hopping pose we have here....makes it seem very US Vogue.